What mechanisms does TikTok have ?

sisilynora said:

I have over 500k; over 30M likes; Multiple videos with 10+ millions views (some with 30+) and consistently get a minimum of 100k views per video. I have been at it for 3 years, and what I can confidently say about the algorithm is that it’s still a mystery for the most part. ANYONE claiming to know or understand it is lying. Not a single TikTok engineer has come public with information regarding how it works, so why listen to anyone else. What I have found that works the best is consistency + time. That’s the formula. Stop tweaking and changing your content style over and over trying to get views. Find a content style, topics, and format that work a few times, and then build on that and do your best to create a community. The worst thing you can do is constantly adjust your content to better SEO. The algorithm needs to know what and who to present your content to, so if you’re always changing it, your views and followers will always be inconsistent.

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Ikari Shinji said:

So the quality of your content matters a lot. You have to catch people in the first few seconds which means the videos may have to be shorter before they scroll off. Or your audience has to really, really care about what you’re talking about. That makes me wonder if TikTok has a funneling mechanism in their algo the same way YouTube does. Like people getting recommendations along with other content folks have watched and interacted with.

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