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What makes a great banner ad for conversions ?

Discussion in 'White Hat SEO' started by jujubee3422, Aug 2, 2011.

  1. jujubee3422

    jujubee3422 Power Member

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    1. Clear call to action

    2. Clear message

    3. Eye catching and unique


    Ok this is what I got so far.

    What am I missing guys ??

    And what is needed for conversions....not just CTR...

    I know conversions involve a great Landing page.....

    but what do you guys think ?
     
    Last edited: Aug 3, 2011
  2. billygood

    billygood Senior Member

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    what I like to do is background color research.

    my first 2 steps are the same as yours, then I test a multitude of background colors and font's and even the colors of the fonts.

    rather simple, buy about 1 million impression in the target group, then let it rip, You'll see rather quickly that a few ad's produce most of the clicks. after 60 clicks on 1 specific ad, shut down and kill all but the top 5 clicking ad's. make a mix of all of them and retest, IE: 5 ad's have 3 factors so you'll need about 60 ad's total covering all factors. Then run those 60, confirm 40ish click to 1 ad and stop everything again. Keep the top 3. that should cover it.

    BG