There are some blogs that seem to get popular in a short period of time and remain that way for years. Other times bloggers founder without making any substantial progress despite putting a lot of work. What characteristics or attributes separates the failures from the success stories? There's one blogger who writes these long ass posts every other day, but his traffic has been falling for the past 6 months ever since it launched, and has absolutely cratered in the past week. It probably has a lot to do with authority than anything else. If you can in some way convey your self as an expert you will gain followers with little effort, even if your advice is only mediocre.