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What makes a blog successful?

Discussion in 'BlackHat Lounge' started by Website, Sep 7, 2009.

  1. Website

    Website Supreme Member

    Feb 8, 2008
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    There are some blogs that seem to get popular in a short period of time and remain that way for years. Other times bloggers founder without making any substantial progress despite putting a lot of work. What characteristics or attributes separates the failures from the success stories? There's one blogger who writes these long ass posts every other day, but his traffic has been falling for the past 6 months ever since it launched, and has absolutely cratered in the past week.

    It probably has a lot to do with authority than anything else. If you can in some way convey your self as an expert you will gain followers with little effort, even if your advice is only mediocre.
  2. Katarsis

    Katarsis Registered Member

    May 28, 2009
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    At the Mountains of Madness
    I don't do blogs, so this is just what I personally look for in a blog as a viewer(and I don't follow many, so I guess I'm a hard sell :D):

    • Content. Obviously. Needs to be interesting, fresh, well-written and relevant to my interests.

    • Accessibility. If I want to re-read some older posts, I want to be able to find it fast. There needs to be a good search tool and well-defined tags.

    • Presentation. The site needs to be pleasing to the eyes, with good and clear structuring. I don't mind ads per se, but it pisses me to no end if they keep interfering with the content. Like an Adsense text ad inbetween two paragraphs, for example. Also any pop-ups/full-screen ad pages (you know, the ones you have to either wait a few seconds or click a small button in the upper corner to proceed from) and all that type of shit means I'll never return to the site.

    I think that's the big three that comes to mind first... Of course, if two out of three of these are amazingly well done, and one not so much, that's still fine. But any more than that and it's a no-go for me.

    And if you ask me (probably shouldn't since I don't do blogs :D), the expert angle can definitely work, but that's only one of the options. I think presenting yourself as a regular schmuck that's just very enthusiastic about the thing the blog deals with can be great as well. But for that you'll naturally need a completely different approach on the writing and overall presentation.
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    Last edited: Sep 7, 2009
  3. talkmeow

    talkmeow Regular Member

    Aug 9, 2009
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    Pretty much everything he said, I would like to emphasize the CONTENT because that is the most important aspect of a blog. You want to have unique content that people are interested in reading or your blog isn't going anywhere.
  4. thecat172

    thecat172 Registered Member

    Feb 27, 2012
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    It hasn't changed in all these years, content makes your blog successful. No content=failure