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What kind of PPD are you getting on app downloads?

Discussion in 'Facebook' started by macdonjo3, Nov 8, 2014.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    It's pretty common for people to talk about penny likes, etc. Yes, those may be junk-traffic countries but you get the point.

    I'm about to start buying FB ads for my apps. Just wondering what a reasonable goal for certain large demographics like teenagers, or frequent flyers, etc? I don't want to drop a few grand on ads on $0.20 per download, when $0.10 is what everyone else is getting, etc.

    What kind of PPD have you achieved?
     
  2. FUBSZ

    FUBSZ Jr. VIP Jr. VIP Premium Member

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    With proper targeting and a good creative you can absolutely get $0.01 App downloads targeting US,UK and all those other high PPC countries.
    Plus you can't really compare to other people's stats, because there are so many factors that affect the price paid for an Install such as :
    1) CTR
    2) CPM price of the country
    3) CPM price of the targeting
    4) How desirable is the App you are promoting, for example a freemium app converts ALOT better than a 99cent app.
    5) Niche - some niches are gold and convert like crazy

    if you target effectively and research the niche, unbelievable results can be achieved but the issue will be the long journey of finding them, but since you have a pretty good budget then the duration of finding that golden audience will be considerably lower.

    GoodLuck !
     
  3. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    Yeah, I know, a ton of factors but I was just wondering what was unheard of and what other people generally aim for.

    Yes, it's a free app, actually no cost to the user, not even freemium. So should convert okay.

    So you have been able to get a considerable amount of $0.01 downloads?
     
  4. mamluka

    mamluka Newbie

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