Super super stupid question, like incredibly stupid I know. I've just never done this before. So I'm planning on starting up an AliExpress dropshipping site for some apparel and collectibles related to a highly popular anime TV show with highly recognizable and distinguishable characters. What keywords should I target? I'm thinking (character name) merchandise, (character name) apparel, and other things relating to that for the main characters of the show. That sounds like it would work, yet nobody Googles the name of a character with "merchandise" or "apparel" directly after it, do they? It sounds like it'd almost never be searched on the internet. Are there better keywords I can target? I know nothing about SEO and have been doing mostly CPA, but I know if I target the wrong keywords from the get-go then all my effort won't mean anything.