What is your opinion on adding a potential buyer to your analytics as read-only?

Kansept

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Good idea or not?

What kinds of information can they extract?

Is there any reason this is not a good idea?
 
I'd say if you're serious as a seller and have determined they're a serious buyer unless you have something specific you're looking to hide I'd say it's not a bad idea.
 
Further to the above, I don't know any serious buyers who would be happy to buy a site without having a look into the site's GA (unless it's a tiny transaction or the value proposition is something other than traffic/revenue) - be it through guest access or a screen share.

You should of course do your due diligence when it comes to buyers and vet them a little, to make sure you're not showing all of your data to a competitor or someone who's only interested in replicating your business ..
 
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