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What is your click per visit?

Discussion in 'Black Hat SEO' started by jlei523, Jun 1, 2011.

  1. jlei523

    jlei523 Regular Member

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    My CTR is only at about .6% on a good day. My ads are placed appropriately. I couldn't figure out why.

    So I decided to look at clicks/visit instead of clicks/impression.

    The result came out to be about 5% of my visitors click on my ads at least once which is way better than my CTR.

    My site has a ton of content and users view 9 pages per visit. I think my users would rather stay on my site than to leave by clicking on an ad too soon.

    What is your clicks/visit?
     
  2. jlei523

    jlei523 Regular Member

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    bump for answers
     
  3. futurestic06

    futurestic06 Supreme Member

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    everything is alright but what was your question?
     
  4. alex1

    alex1 Junior Member

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    The CTR that publishers are getting is so depending on the type of your site.

    For example, on my forum site I have never had a day with CTR > 0.5%. However I have a steady stream of returning visitors who read it every day. So I am using other ways to monetize (images of niche related products from ebay) and that gives me about 10 times more clicks than GAS (the visitors have learned to ignore GAS text ads, but they really cant help seeing those beautiful product images)

    On some other site (very different, very little content, but some other features) where there is not much interesting for the user, I am getting CTR around 10-50%, but G only pays cents per click from that site. When this particular site was just established, I had some few clicks earning me $2 per click. So with time (about 1-2 months) they have learned that this traffic is not converting very well, and pretty much "smartpriced" that site.

    I think in your case having 5% of visitors clicking your ads really means those would be a "quality" traffic being genuinely interested in the ads, and so G should reward you with higher pay per click that you might not get otherwise. So dont sweat it too much over low CTR, it does have some benefits too
     
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  5. jlei523

    jlei523 Regular Member

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    Cool thanks for the advice.

    Can anyone else confirm that Google pays more per ad if you have higher quality content and users would rather stay on your site than to click on an ad?
     
  6. Chrisss

    Chrisss Senior Member

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    My CTR depends a lot on the subject for the website. As mentioned - a forum tend to have a low ctr, but then do they have other advantages.

    Sites that are product related, where people are looking to buy a product have a lot higher ctr. As a simple rule do I use a ctr of 5%.