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What is the usual network markup on legal leads?

Discussion in 'Making Money' started by darkmonk, Sep 12, 2011.

  1. darkmonk

    darkmonk Regular Member

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    I've got a site in a particular legal niche that is starting to produce, targeted traffic and mailing list opt-ins. Its a niche that will become bigger. I am trying to get entrenched now. This started out as a micro niche site experiment until I realized there was way more potential here, now I'm trying to quickly shore up and expand to stay ahead of competition.

    What I'm debating is what to do with the list and traffic. I could run some CPA offers that are paying through the nose for leads and hope for conversions. Or, I could set up my own lead gen form tied to the mailing list to pick up the additional demographic/opt-in info, and sell them direct. If a network is paying $X per lead, how much is the advertiser paying? 2x$x? 1.2x$x?

    Or, do I offer JV marketing to the law firms, hey be a newsletter sponsor for $50 per subscriber (so if I've got 5,000 opt-in subscribers, $25k per mailing to include their ad)? The leads are valuable, so I don't think that kind of price for an ad would be out of line.

    I'm trying to figure out the best way to play it. I'm leery of running CPA offers through some of these networks that seem so-so. CPASaw, Dandango and a couple others are running one lead gen offer that pays quite a bit. I was initially hesitant because I thought it would be harder to build a list. I now have a steady stream of people opting-in, and now I'm on the other side of the fence - I don't want to give away the gold too easily. I also don't know that I want to entrust that type of coin through a relatively unknown network like CPASaw or Dandango or whatever its called and dealing with shaving, potential non-payment, and all the other issues I read about with smaller players. I mean, on a $300 per lead payout if they are shaving even 5% or 10% they are basically stealing thousands of dollars from you.

    So, bottom line, if I shop it around direct to the law firms (there's a bunch that are all competing with each other for leads in this niche), what's reasonable to ask, 200% of the advertised network lead payout? If a network is paying $300 per lead, can I get $600?