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What is the use of landing pages?

Discussion in 'CPA' started by d3rek, Jul 2, 2012.

  1. d3rek

    d3rek Junior Member

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    Hi,

    I am new to CPA, have a few questions about landing pages. Is my interpretation correct?

    Why use landing page?

    - to increase more action. (Landing pages can be filled with more content to encourage or guide visitors into completing an offer
    - Most advertising company does not accept direct links to offer, therefore landing page is a workaround
     
  2. Giuni

    Giuni Power Member

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    - to increase conversion rate
    - as you said, in some cases the LP is a workaround
     
  3. bobbylove321

    bobbylove321 BANNED BANNED

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    Landing pages are a must if you want to make $500+ per day.

    It increases conversion rates by a LOT!

    Let's say you have 2 websites on "forex trading" and site #1 goes to the clickbank page and site #2 goes to your squeeze page (landing page / email-capture / opt-in page).

    You buy 10,000 U.S. visitors to both via a media buy for $200.

    Site #1 generates 2 sales x $100 = $200, you break even.

    Site #2 captures 100 emails & names. In the course of 7 days with an auto-responder series, 10 people buy the product.

    So 10 x $100 = $1,000; $800 profit.

    2 weeks later, you promote another forex product to those 100 peoples' emails, and 5 decide to buy a $30 product that you promote. 5 x $30 = $150

    Total profit off the 100 people = $950

    Measurement of performance:

    $0 versus $950 profit
     
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  4. r4ys--

    r4ys-- Junior Member

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    Using LP only as workaround sometime is a wasted effort
    (i.e you have to build a LP, why do it just as a LP and don't target your demo in the same time)

    LP can be use to suit the targeted demo i.e if your targeted demo is single mom, african american, age 20-40,
    you can use LP that resemble/intended to the demo.

    Another example is if you are promoting mature dating offer to female, 45+, Hispanic,
    your LP should show benefit to your demo e.g. showing other member in their age range, local city etc, potential partner.
    Flourish you traffic with what they want. If your target is a cougar, give em young boy to hunt.

    IMO, LP should be unique to your targeted demo to get max conversion.
    Generally targeted LP can bring in 20% CR but targeted LP can bring in double the lead.
     
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    Last edited: Jul 2, 2012
  5. thetraveller

    thetraveller Senior Member

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    I completely switched to using LP's since the link I was promoting directly got screwed and all my marketing efforts were lost. Thus, on my LP I can re-post any available offer at any given time, keeping the traffic flow in.
     
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