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What is the secret to local seo?

Discussion in 'White Hat SEO' started by zoomsixx, Jul 4, 2013.

  1. zoomsixx

    zoomsixx Senior Member Premium Member

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    I'm trying to compile as much information as possible regarding local SEO for an article I'm about to write.

    In your option what are the keys to ranking in local search results?

    From my experience the following are all major factors:


    • local citations
    • plus ones
    • backlinks
    • reviews (Yelp, Google+)

    Additionally, ensure that the information on your website is consistent with that of the citations, ie: same phone number, same address, etc.

    People ask what citation are NAP (name, address, phone number) listed on sites which don't necessarily require a link back. So local directories, social pages, local newspapers, etc..

    Make sure your address is consistent across all social media networks, and using location tags within your website (titles, footer, copy, meta descriptions, etc.)

    Please add any other advice you may have.
     
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  2. VinceC

    VinceC Elite Member

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    Backlinks from all local sites instead of web2.0?
     
  3. youtalkmedia

    youtalkmedia Senior Member

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    if you verify your address on google, it helps A LOT. Next make sure you have the city or town in your title, and have a full address somewhere on the page.

    Try getting into all local directories. Not just yelp and google, but most communities have their own websites.
     
  4. tojamie

    tojamie BANNED BANNED

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    You already followed some factor's. I think you'll get guest posts from your country based sites. It's really awesome for your strategy. And then create ebook for your clients and explosure client brand.


    So, you'll get max relevant traffic, leads and get some positive reviews too. It's my experience really get awesome results. Aparts from Facebook and LinkedIn help to your strategy.
     
  5. tiagorossi

    tiagorossi Junior Member

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    get on google maps, set the title with the kw and do normal seo
    it always works for me
     
  6. ghostbot

    ghostbot Registered Member

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    Get some yellow pages links in your area.
     
  7. Execute

    Execute Supreme Member

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    Backlinks from niche relevant sites. Even better if they are local.
     
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  8. instalikes

    instalikes Newbie

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    Reviews, registration with directories such as Google Places. This can get you on local maps as well.
     
  9. zoomsixx

    zoomsixx Senior Member Premium Member

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    I think using the city name in the domain can help also. If that's at all possible. For instance tampapoolservice.com or something similar.
     
  10. Jonny Quick

    Jonny Quick BANNED BANNED

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    i.e. is organic & local SEO an either/or proposition. Can over-optimizing locally kill your organic position? maybe. Does ranking high organically guarantee good local placement? No. Does it hurt? maybe. Local businesses with backlinks from the other side of the planet (aka "barefoot villagers") would look pretty obviously unnatural and spammy, so if G isn't looking for them, the should and probably will be = bad idea. other things on the list entered here in lower case so that unqualified non-comprehenders will miss it first site map gives good boost as well as terms of service google loves those it means the company has some sense of legal liability, obligation etc... it's a "signal" as andrew shotland calls it. The most highly guarded data to be shielded from non-adept lseo's is page load times which in concrete terms means image compression and a CDN. Local business is light years ahead of all others in this respect as it is highly sophisticated and yet at the same time bone-stupid simple to set-up cloudflare on a WP site, please don't make too much of this in the thread I like only respectful, interested readers that can see a superior mind at work without actually seeing the person, just by how the words are strung together, so in that sense I'd like this to stay just between us, 'mkay?
     
  11. thedorf

    thedorf Senior Member

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    Come on man learn to use paragraph breaks I cannot read that it looks like one run on sentence that goes on forever and then some.

    Appreciate your effort with the comment, I am just saying...

    Btw, I am in Austin - where are you?
     
  12. kgrittner

    kgrittner Junior Member

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    Here's my 2 sense.

    Citations - The more local the better, but at some point i believe that it's effectiveness will fall off.
    You can use whitesparks local citation finder for this and pay someone off Odesk around $1-2 and hour to do this for you.
    Some citations are worth more than others. Places like the chamber of commerce are more trusted and will give more value.
    Although i'm not sure if this is really worth it as they cost around $200-400 a year! Perhaps this money could be better spent on link building?
    I would recommend this only in high competition areas and if you got a butt load of money lol..
    I have also heard that claiming your business on directory listings will improve rankings although I've never seen data on it.

    What google thinks--> Ok prove to me that you're a real business and not a spam site by taking a shit load of time filling out a bunch of forms.
    I believe this is so because it doesn't matter really if you use repeat content for you description i believe (I could be wrong).
    At some point google will say ok ok i believe you, and the citations will plato in value.
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    Back links - Local = Better. But i question the cost effectiveness of doing this. Is it more cost effective to buy some private blog network links for a small sum then
    Spending hours searching for local listing? I guess it depends on the competition levels.
    Remember to use panda friendly anchor text.
    You can go to advanced-article-spinning DOT com/spin.aspx for a quick and easy way to generate it (I use to over think this all the time). This is my site, (still under construction)
    I would also recommend pointing these links at a page optimized for the kw. Silo the page for best results, and build a few to the inner-inner pages.

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    Reviews - (Yelp, Google+, and any others) Good reviews, make sure that they are being specific on details, otherwise google will not count it. (specific names and product names)
    Optimized Places page - Do not over optimize. I would suggest only using 1-3 kw, (This is my personal opinion no real data to back this up, just personal stats)
    You should also focus on conversions. To do this get many reviews across every directory listing you can. Once you get enough your listing will get those star ratings next to it.
    As far as i know it doesn't matter where the review come from so you can outsource this. I have also then built quick and dirty links to the directory pages. As you don't have to be as careful and you can snuff out your competition with all the listings Muhaha!

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    ---> Other

    Authorship- Honestly I'm really surprised why more people aren't doing this. It's possibly the best way to increase conversion rates for your listing
    This is where you picture appears next to your listing. Really makes it stand out and it can drive up to 20% more traffic with other things considered

    Siloing - Cant go into too much detail but this can really help ad relevance. Looking it up.


    Something that i did find to help that I don't think many people are aware of is placing a strategic image on multiple pages with the target kw.
    I believe this help with the overall site relevance. I found this out by accident when i created a site and forgot to change the alt text on one
    image which was on all the pages. I ranked very high for it in the serps with very little links pointed to it. I then tried to this for local and saw that
    it had a big impact on moving me up the ranks. By repeating something over on multiple pages once or twice withing the article body on multiple pages
    I can only assume that google goes oooo so you must be about this for sure, let me see if i can rank you for that. lol... As long as you only do it once across multiple pages
    it shouldn't be considered stuffing as i believe that is only relevant per page.

    I haven't tested this but i do recall someone stating that if you place a google map on every page possibly in the footer or sidebar somewhere that will also reinforce your location
    and help improve rankings. Not sure if this counts as a citation. If anyone can comment on this I would appreciate it.

    Hope this helps someone
    And again this is only my 2 cents I could be wrong on a few things, and if i am let me know.

    "All i know is that i know nothing" ~ Socrates
     
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  13. zoomsixx

    zoomsixx Senior Member Premium Member

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    I didn't think of Authorship. I know it does help though, especially when the author has a good Google+ following.
     
  14. Techxan

    Techxan Elite Member

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    I will say:

    Authority and trust are the new linchpins for local SEO. The authority your site creates and the trust Google has that you are in fact a local business. The more trust Google has that all those citations are yours, the higher you rank. The more alike all those citations are, the more Google trusts them.

    Consistency of the citations, not just consistency in the NAP. Keep the same descriptions, services, even the same pictures. Watch phone numbers carefully. (XXX) XXX-XXXX, XXX XXX-XXXX, and XXX-XXX-XXXX are all different from each other to a computer.

    Use free advertising in the local area, get your NAP on these free platforms. Real businesses advertise in their area, paid or free, you need to be doing this to some degree.

    Get your name in the local papers, radio & TV stations and community websites. May of these places have local business directories.

    Watch haro, pitchrate, and sites like bloggerlinkup for opportunities to guest post, or be part of a news article. If you score at mention a major web site or news channel, put out a press release.

    Google +, authorship, and content marketing are going to be increasingly important (more than you think), and participating in your niche online is actually going to pay dividends.

    Look for charities in your local area that lists their supporters online. Making a donation in exchange for a link on their site can pay off big.
     
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  15. kgrittner

    kgrittner Junior Member

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    Authorship for me is mainly about standing out. I'm not sure if it helps to rank a site but once you are ranked people notice you more increasing clicks and it only takes 5-10 min to setup.

    As far as the phone number as long as all the digits are the same I would really hope google hired people smart enough to tell that
    (800) 123-4567 is the same as 800-123-4567 or 8001234567

    I could be wrong but considering that the way the information is displayed is beyond our control I would certainly hope that google can tell the difference. Kinda like with st. and street, sites display this differently. I hope google isn't that Bogas.
     
  16. kgrittner

    kgrittner Junior Member

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    Also i've seen that the way some companies do citations is by adding the NAP into posts.
    Does anyone have any information about the effectiveness of directory citations vs post citations.

    Also does anyone know the impact of how building links to the google+ affects rankings?
    I've heard that it can help from one source although that it must be done very carefully and slowly.
     
  17. Jonny Quick

    Jonny Quick BANNED BANNED

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    I had a brain fart. I meant to say "privacy policy", and apologise for any "waht the fuck is this guy on about" that this misquoted typographical dyslexia may have provoked.
     
  18. Techxan

    Techxan Elite Member

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    "Google" doesn't look at the citations, they do not have people who verify citations, a computer program does. It doesn't analyze, it does not compare, it does not rationalize, it doesn't use logic, it doesn't think.

    If it finds 61 citations and all 61 have the same phone number, there is a high level of trust that this is correct information. If it finds two variations in that group of 62, there is no certainty anymore, it must be delegated to another process to make the comparisons and decide to assign a level of trust. This variety in the phone number field will have to be resolved, meaning that there is less trust as to what should be there. If the phone number is present in only one format, there is no confusion. Why do you think that some sites have specific boxes for the individual groups of numbers in the phone number format for their input form?

    Using "1234 Record Street and "1234 Record St" is exactly the same problem concerning addresses.

    There is always some level of consistency in your citations, and higher is better The higher the consistency, the higher the trust.

    This is called optimization. By definition you "optimize" the information and present it to the search engines in a way that they can optimally use it, in other words in the manner they ask it to be presented.

    In SEO, every point counts. Your mind is made up that it does not matter.
     
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  19. kgrittner

    kgrittner Junior Member

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    Im a programmer and it wouldn't take me more than 5 minutes to write an algorithm to take out any extra Chars except for the numbers. Just saying that we can assume that they can identify the phone number even when in different formats, so why couldn't they just strip the extra chars.

    I mean i agree it's best to keep everything as consistent as possible but is it worth the time to worry about it?
     
  20. Jonny Quick

    Jonny Quick BANNED BANNED

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    You've limited the range of consideration too narrow.

    With all other local ranking factors being equal, consider:

    A) Has 62 citations, each has an exact, character-for-character NAP on each of the 62 citations.
    B) Has the same 62 citations, however some have the phone number in format (xxx) yyy-zzzz and some are in xxx-yyy-zzzz

    All other factors being exactly, mathematically equal, which ranks higher, and why.
     
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