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What Is The Secret To A 6 Figure Product Launch?

Discussion in 'Making Money' started by Gambit, May 20, 2010.

  1. Gambit

    Gambit Newbie

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    Fellow BH'ers,

    I am working on a product that I'd like to launch in the next 3 months. I've seen all the standard PLF and MC products going over the steps to a product launch...and frankly, I'm a little overwhelmed.:confused:

    Does anyone have a basic process that they use to have a successful product launch online? What are the "Must Have" elements? What is the best sequence of steps to produce the best results?

    I would be very appreciative of any fellow BHWer's suggestions and any experiences or advice they could share.
     
  2. Gambit

    Gambit Newbie

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    Nobody has to give up their 'trade secrets'.

    I'm just looking for a little guidance in this area. Obviously there is more than one way to do this... and sharing a basic idea about how it is done successfully doesn't put anyone's niche or product or cash flow in any danger.

    Between product launch formula, Mass control, Etc., etc. etc., I can't decide which way to go about this.

    It's my first attempt at a 'launch' per se.

    Like I said, any help would be appreciated.
     
  3. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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    mass control covers everything pretty well, just follow it step by step. you pretty much just need a huge list that thinks you're god. :)
     
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  4. angelas111

    angelas111 Jr. VIP Jr. VIP Premium Member

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    well, you need to make sure that your likely target audience can afford it and you need to make them feel they can't live without it.
     
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  5. angelas111

    angelas111 Jr. VIP Jr. VIP Premium Member

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    without being too revealing is it related to im?
     
  6. Gambit

    Gambit Newbie

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    Yep, it's an IM product.

    All in video format. :)

    My basic plan is this:

    1. Finish Product Creation

    2. Give Away Review Copies To Generate Reviews / Testimonials

    3. Outsource Web Design & Copywriting

    4. Create Free Report & Free Videos and Use Them To Create Opt-In Page

    5. Test sales page for conversion %

    6. Seek out JV partners using this conversion data, plus generous commission

    7. Launch, using scarcity (only X number of copies available)



    So, what do you think? Am I missing something? Or maybe doing something in the ass-backwards order?
     
    Last edited: May 20, 2010
  7. chocolatemonkey

    chocolatemonkey Junior Member

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    To answer your question, the secret to a 6 figure product launch is.........................................hype.


    Hype, hype, and more hype. And then maybe sprinkle some hype on top of that.

    In a nutshell - "Would you like some hype with your hype?"
     
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  8. carsonrathi

    carsonrathi Senior Member

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    i have done product launch with IM gurus. For 6 figure launch you just need JV's with huge list. That's all.
     
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  9. Mr Ex

    Mr Ex Regular Member

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    It is really hard to hit a 6 figure product launch. First of all, you need credibility. If you don't have that, then your job is really tough. It takes so much effort for a guru with a big list to push your product, if your name is never heard of. People are much more cautious than before. Especially, after all those hypes and technical problems (GD2 for ex.)

    Second, i think a software is much more likely to hit 6 figures especially if it is something never heard of before. Yes, John Reese, Frank Kern and many others successfully made a million dollars in 24 hours, but they have a solid name.

    The key idea here would be to prove that you are making close to a million dollars a year at least. If you are and if you can show this to the gurus, then they will hype it like a mf. Also social proof goes a long way. People will start thinking "hey, if this guy made it, i can too." That's one of the main factors that make people buy like there's no tomorrow. And once you add "it's so easy a five year old can do this" slogan, you'll be all set.
     
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  10. three3s

    three3s Regular Member

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    I agree with this guy. The most important part of getting a huge launch is JVing with big boys with big lists.
     
  11. darkman

    darkman Regular Member

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    Go to jvnotifypro and announce your product to them.
     
  12. carsonrathi

    carsonrathi Senior Member

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    This wont take you to 6 figure in any way.
     
  13. Risky Business

    Risky Business Junior Member

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    PERSISTENCE!

    Thats it
     
  14. Frankie4Fingers

    Frankie4Fingers Power Member

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    High reputation in the IM world and the subsequent desire of a HUGE list of affiliate marketers to support your product.

    And that translates in years of good content/product creations to build your credibility to the top.
     
  15. CenTex Hosting

    CenTex Hosting Jr. VIP Jr. VIP Premium Member

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    Man I have stuff that I do all the time and put up and then never do anything with them. I went to flippa a few weeks ago and sold a few of the sites.

    I like building stuff but never take the time to market my own stuff. LOL kind of funny since I own a marketing company.

    Right when I get ready to market something I come up with a new Idea and set out on building that site.

    Hit me up if you are the king of marketing and want to market some sites.

    Billsboardonline
     
  16. coachw1

    coachw1 Regular Member

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    jvnotifypro is cool and all.

    basically take that concept and multiply it.

    get your product on a distribution network - clickbank, some CPA network, etc..

    make sure it has an affiliate program with a good payout.

    accumulate affiliates from forums and everywhere u can think of.

    now here's a kicker - get some email lists, and dont just get your own email list. do a JV profit split with email masters with massive lists. make them special profit split offers u dont do with your regular affiliates. have them hype your product on their lists for weeks before the release. and then if you really wanna kick everyone in the balls make some stupid claims like 'there's only x number of products left' or 'the pricing is going to triple after the first 1000 are sold'

    anyways i hope that helps