Fellow BH'ers, I am working on a product that I'd like to launch in the next 3 months. I've seen all the standard PLF and MC products going over the steps to a product launch...and frankly, I'm a little overwhelmed. Does anyone have a basic process that they use to have a successful product launch online? What are the "Must Have" elements? What is the best sequence of steps to produce the best results? I would be very appreciative of any fellow BHWer's suggestions and any experiences or advice they could share.