Hello, I have been lurking around the BHW community for sometime now. I almost feel this is like my second home, lots of professional marketers and programmers alike myself in this forum. I feel this might be probably be one place where I might find answers (or at least a relatively accurate answer) regarding this question where the great Google himself could not-seem to answer. And I am definitely NOT talking about the "real artists" like selena gomez, taylor swift, twillight or justin bieber. I am talking about the 13-16year old boys and girls that has seeming an average school-life and average social status parents (yes, not Paris Hilton-type parents). Kids who actually perform on YT good music like benjaminlasnier... Alright, I'll let it slide. Even tho he has a questionable radio of 1.15 MILLION instagram followers as compared to 85K subscribers on YT. But take it down a notch. A kid that has an avg/not-so-attractive face, skinny lil/ectomorph bodies, doesn't seem to have any other talent/anything else to do besides taking selfies. Examples: mrbrent98... theres are tons more, I just can't remember all of them right now... I'll list more if I find them. Even some guys you find by searching "cute guys on instagram tumblr" are more attractive with their abs and stuff. But most rake up to around 100k-200k. Not exactly 1M+ *** Some "common answers" I found after "ages" of googling/yahoo answerings... 1. All you need is just a good "face"... No = probably answered by fangirls who think "thats all you need" to get 1M+ followers. Definitely not the case. Tons of other more attractive men on instagram. Yet how does the ugly one stands out most? 2. Super popular at real-life, school, does alot of activities and word-of-mouth... Not likely = first of all, a school would probably have around 500-2000 kids. Having all the kids subbing you is already a feat(and you don't even do music or have some passion. Other then selfies ofcourse) And even 10 schools would be 20K followers at MOST. And they definitely NOT-managed by professional labels and sold like justin bieber bad boyness. IF they attended concerts, tv shows like a real-deal. Then yes. I wouldn't ask. Oddly they only have photos of selfies and not themselves on the Ellen-Show or Opera-Show or atleast school band. 3. Buy a s*-lord of fake followers/comments... Maybe = yup, definitely maybe. Probably the closest to the truth of an answer to solve this puzzle. Still I REALLY feel theres something else too. Still doesn't explain the "real" comments/users tho. And why the comments look so real. Oh and 1 more thing.. I am really trying not speaking out of racism, but I would just like to address one statistic fact as objectively as I can. Why does it happens most of the "hotties" are White or Mexican from US here? Not much or NONE Asians/Blacks/other races (I still see more black hottie instagram accounts than Asians)? I'm sure marketers can answer this one. 4. S*-lord of fake accounts to post fake comments... Maybe = definitely maybe. Must be pretty tiring to post 100-1000 real-looking comments tho per picture. Unless he has his own team behind him to make 20 comments each per person. 5. Be active on instagram, Interesting content, Good lighting, Good picture editing, Good use of hashtags and Be social like/comments other people's photos blablabla.. all basic blablas... No. Definitely No = Tons of amature/professional instagram users actually have all these "good lighting, concept". I believe its definitely something else. Some of these people don't even use tags. Be social? This is worst ever reason probably. No famous people actually "respond" to their fan's comments. Besides most of these photos are decent, shoot, post. 6. Crowd attracts crowd. Yes = But why is the ugly crowd bigger than the legit good crowd? Hmmm... X-factor. 7. An X-factor -- Well... what is it? *** More 'marketing mysteries' Even legit YT indie artists doesn't have anywhere close to 100k followers on Instagram... Just search Madilyn Baliey(37k ig followers) or JanninaW(85k) on YT and compare to their Instagram followers. Very small number. Anyone who can share your thoughts or give an at least good effort at answering this question deserves a thumbs up from me. This could be the first thread in the internet to answer this seemingly unsolvable puzzle and help lots of real-life marketing! Definitely will applaud any professional marketers geniuses who can show off their marketing knowledge to solve this mystery. Be proud to participate! The point of this thread is simple. 1) How did they do it? Whats their secret? 2) How to replicate such success? Step by steps.