See link below http://secondnexus.com/ecology-and-...2&tse_id=INF_4ab9f595c08c437995b23c08d4b800ea They have a read more button on as do more and more websites I'm seeing. What is the primary reason for this? Possibilities... 1) tracking - see which pages users want to read more of past the initial content? 2) increase interaction with page for seo benefits? I find it kinda annoying personally, so why do we think so many sites have it now?