I've been testing my luck with using paid ads to promote affiliate offers, and I have a question.. Is it really actually better to use landing pages rather than put the offer in an iframe on your domain? I've been running some tests lately, and using a nice convincing landing page actually lowers my click through rate to my offer by up to 95% My test ad had an average CTR of %0.151 per thousand impressions. When I used an iframe instead of a landing page, 100% of those clicks would end up on my offer, but when I implemented my nice and snazzy landing page, for every 100 or so clicks I would get, only 5-15 of the people would actually press the button to end up on the offer. How is this helpful? I know it might increase conversion rates, but will it actually be enough of an increase to be effective?