1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

What is the point of using landing pages when they just lower your click through rate?

Discussion in 'Making Money' started by mrgibblet, Feb 3, 2014.

  1. mrgibblet

    mrgibblet Junior Member

    Joined:
    Aug 1, 2013
    Messages:
    127
    Likes Received:
    10
    I've been testing my luck with using paid ads to promote affiliate offers, and I have a question..

    Is it really actually better to use landing pages rather than put the offer in an iframe on your domain?
    I've been running some tests lately, and using a nice convincing landing page actually lowers my click through rate to my offer by up to 95%

    My test ad had an average CTR of %0.151 per thousand impressions.
    When I used an iframe instead of a landing page, 100% of those clicks would end up on my offer, but when I implemented my nice and snazzy landing page, for every 100 or so clicks I would get, only 5-15 of the people would actually press the button to end up on the offer.

    How is this helpful? I know it might increase conversion rates, but will it actually be enough of an increase to be effective?
     
  2. HelloInsomnia

    HelloInsomnia Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Mar 1, 2009
    Messages:
    1,814
    Likes Received:
    2,910
    That depends, there is no way to tell you what is going to be right for your offer/traffic.

    Split test landing pages vs direct linking - don't worry about CTR but rather actual conversions and profit.
     
    • Thanks Thanks x 1
  3. youtalkmedia

    youtalkmedia Senior Member

    Joined:
    Dec 5, 2011
    Messages:
    830
    Likes Received:
    375
    Occupation:
    Web Developer
    Location:
    Toronto
    Home Page:
    The product is the main thing. Some products require a lot of pre-sale, others will convert on their own.

    You need to look at the offer page and ask yourself if you would buy it (right away) before doing more research on it. If the answer is yes, point right to the offer, if the answer is no, you need to do some work to pre-sell it.
     
    • Thanks Thanks x 1
  4. racket

    racket Regular Member

    Joined:
    Jun 1, 2011
    Messages:
    206
    Likes Received:
    19
    depends
    some offers have a sort of 'landing page' of their own so making one yourself is not required
    but some offers need one for sure
    test both
     
  5. noseo

    noseo Regular Member

    Joined:
    Aug 14, 2013
    Messages:
    258
    Likes Received:
    122
    You could use your landing page to squeeze more pennies out of your visitor. For example, a big, bright clear box on your landing page to enter their e-mail address and press submit. After they press submit, they go to the main offer.

    If they confirm their e-mail address (double opt-in), you add them to your mailing list where you will send them 6 more somehow-related offers over the next 6 weeks... or forever. If it's a 'newsletter', with some articles related to the subject thrown in, you can tout the e-mails as a benefit.

    Avoid drowning the visitor in text for this kind of landing page. Think "billboard." About 5 words is good. Graphics make the site seem legit and "convincing" a lot faster. The less time the visitor spends on the landing page, the better the CTR. (Even if it is a "hard sell," that's why they put the "buy" buttons at several points throughout the pitch.)

    Alternatively, if the I-frames work better for you, just do that.
     
  6. Mr.Whitehat

    Mr.Whitehat Senior Member

    Joined:
    Apr 23, 2009
    Messages:
    855
    Likes Received:
    220
    Occupation:
    Wandering Around !
    Location:
    Dating Moolah Babe^
    Exactly depends. Suppose if your offer page has only signup fields its wise you optimize your traffic through own lp and entice people to signup. Rather if the landing page is of optimum style its wise to link directly. Moreover split testing is the only way to find the correct settings for your traffic.
     
  7. mrgibblet

    mrgibblet Junior Member

    Joined:
    Aug 1, 2013
    Messages:
    127
    Likes Received:
    10
    I was thinking about this, it would be a good idea to build a mailing list, I haven't even started building one yet.
    But I have a huge question about that aswell, how would I send mass emails without getting spam flagged?

    Makes sense. I'm running PPS offers, I'd love to get to the point to where every $25 i spend on ads can make me 1 $50 sale, that'd be good money if I invested alot.
    I guess I'll just have to blow some money to test my niche and optimize my campaigns :p takes money to make money right?

    When I first started I spent around $20 and made a $6 lead :p but I decided to change to a PPS offer to make my return higher if I happen to get another person willing to pay or sign up
     
  8. noseo

    noseo Regular Member

    Joined:
    Aug 14, 2013
    Messages:
    258
    Likes Received:
    122
    The simplest way is to use a service that mails for you (Mailchimp, etc.).

    More complicated is to use some software along with Amazon SES. (And there's more than two ways to do it.)

    The reason you don't get in trouble for spam is that you double opt-in the e-mail addresses (they get an e-mail and they click a link - you can have an affiliate offer after they click that link) and include an opt-out link at the bottom of the e-mail. With a well-formatted newsletter, this should keep the opt-out rate per e-mail under 10% and, truth be told, you're not really spamming this way.
     
  9. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

    Joined:
    Nov 10, 2012
    Messages:
    10,112
    Likes Received:
    28,543
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:
    You should see increased conversions with a decent Landing page.
    If you aren't convinced then continue testing using a variety of pages and products.
    Read up on A/B split testing.
     
  10. mrgibblet

    mrgibblet Junior Member

    Joined:
    Aug 1, 2013
    Messages:
    127
    Likes Received:
    10
    Yes I know I'll probably see increased conversions with a decent landing page, but the amount it decreases the clicks to my offer seems almost not worth it, but I'll keep running tests! I just hope I don't run out of money testing ads before I actually make a sale ;) haha
     
  11. J@bz.

    J@bz. Junior Member

    Joined:
    Jul 21, 2012
    Messages:
    136
    Likes Received:
    49
    you get 1000 people to you landing page 100 click through and 900 did not because they are not interested.

    you get 1000 peaple to your iframed site 1000 click through BUT guess what??? 900 people go away afterwards because they are not interested. So in reality you got 100 click through here like with the landing page.

    both ways are pretty much the same....but with iframed site you are forcing the click through.

    the landing page will show you the amounts of interested people that clicked through. But when iframing the clicks are not all interested but just how many visited your link.

    dw about your CTR....worry about you earnings. If landing page earns you more use that or if iframing earns you more use that.
     
    Last edited: Feb 3, 2014
  12. maineyak

    maineyak Power Member

    Joined:
    Mar 27, 2008
    Messages:
    600
    Likes Received:
    555
    Of course you'll have a 100% clickthrough rate if you're iframing the offer. Some advertisers have sh*tty looking pages, sometimes you're better off with a landing page, and bypass the advertisers page, and go directly to the signup.
     
  13. flannn

    flannn Newbie

    Joined:
    Jul 20, 2008
    Messages:
    31
    Likes Received:
    3
    I'm fighting with the same problem.
    Sales is what you need, no cookies set = no money for you.

    iframes = not that great if you want to get "free" searchengine traffic. But you will set the cookies, that is good ;-)

    I use my landing pages to add some extra adds for people who already know the products and don't wanna buy it, maybe they will ike or click other products/adds (so that way you will earn some money back from your paid adds). But h3ll, the CTR is bad. Yeah 25% CTR is great if we are talking about adsense :p I know YOU don't like the 75% who won't see the page where you can earn some money from.
    I wasted a lot of time tweaking my landing pages. CTR getting up to 30% or even 40% but there are also worse results like 5-15% like you :(
    So i added a iframe below my landing pages and show people a "preview" from the target website. Yeah, i know you can make that iframe 1x1 or even do more nasty stuff, but we don't wanna do that (not at the the moment, maybe later).
    So the result is 100% CTR and you can make some extra from adds on your landingpage. You can use adsense, some people will say it is against TOS other will say it aint. I say big F for big G, harvest money until they kick your website (they won't bann you).
    Good luck!
     
  14. Winternacht

    Winternacht Junior Member

    Joined:
    Jan 7, 2011
    Messages:
    113
    Likes Received:
    46
    the point of a landing page is not to just redirect your traffic to the actual offer(=bridge page),it's purpose is to (pre)-sell the offer/product. Yes, in terms of volume you will lose, but if the copy is good it usually increases roi. as always the key is testing and make sure the copy is really good.
     
  15. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 28, 2011
    Messages:
    4,641
    Likes Received:
    3,491
    Gender:
    Male
    Occupation:
    Negative Options aka Rebills!
    Location:
    Royserpa
    Home Page:
    I generally agree with your posts bro, but why one wouldnt vare about ctr and cr?

    I mean, if you increased those stats you would be earning more money wth the same traffic!

    Or whats your point bro?
     
  16. Darren9682

    Darren9682 Regular Member

    Joined:
    Aug 8, 2013
    Messages:
    363
    Likes Received:
    609
    Location:
    England
    It's about warming up the traffic. It's not about clicks. Sales are not generated by how many people click your affiliate link.

    It's how many people who are ready to buy click your link. The landing page warms up the visitors enough to WANT to click your affiliate link.
     
  17. royserpa

    royserpa Jr. VIP Jr. VIP Premium Member

    Joined:
    Sep 28, 2011
    Messages:
    4,641
    Likes Received:
    3,491
    Gender:
    Male
    Occupation:
    Negative Options aka Rebills!
    Location:
    Royserpa
    Home Page:
    AKA:

    >Higher CTR
    >Higher CR

    Peace!
     
  18. nakamura

    nakamura Senior Member

    Joined:
    Mar 22, 2013
    Messages:
    873
    Likes Received:
    236
    Occupation:
    Student
    Location:
    Germany
    You can also use the landing page to get likes on ur fb etc. or just build up a email list.
     
  19. waynegomez

    waynegomez Newbie

    Joined:
    May 15, 2012
    Messages:
    27
    Likes Received:
    0
    I believe a very convincing landing page would be better than iframes in a domain..... so it depends on how you sell the product in the landing page