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What is the effect of a long url or a shortened URL on Facebook Reach

Discussion in 'FaceBook' started by abradabra, Dec 3, 2013.

  1. abradabra

    abradabra Jr. VIP Jr. VIP

    Apr 14, 2013
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    I have a client that wants to know what effect does a Long URL has on a page's Facebook reach vs a short URL.

    According to them, their reach dropped drastically when started using Long URL's.

    Does it have any effect at all?

    P.S Short URL = Bitly,tinyurl,owly etc

    Any help would be greatly appreciated.