What is the difference in trying to rank for phrase/broad keyword as opposed to exact matc

Discussion in 'Black Hat SEO' started by green12347, Apr 24, 2012.

  1. green12347

    green12347 Newbie

    Apr 16, 2012
    Likes Received:
    I understand the differences between the three, but I don't understand the differences in how you try to rank for them. Also, what is the significance of of putting a search term in quotations? I noticed that for one long tail keyword I'm trying to rank for, a certain site shows up on the front page only if put into quotations when being searched. If the quotations are not used, then it does not show up on the first page.