I am trying to decide how much time & money I want to put into my web 2.0 sites. I can either: A. Create a simple web 2.0 site (with an about, legal pages, image, video, etc, to make it look legit) and then leave it. This is what most people do. Create the site, send a tier 2, then never do anything to it again. B. Create an authority web 2.0 site, with real social pages and regular social media updates, update the blog regularly with good content, send links to the site on a monthly basis, and grow the site to be a place for fresh content trusted by google. For either site, I will link to my money site. Obviously, option B takes much more time and energy to maintain. The question is: how much more valuable is the link using Option B vs Option A? Is the increased value using Option B proportional to the increased amount of work it takes? Anyone ever tested this out?