You said that you want to generate traffic and then you implied on SEO as your only option. You should work on SEO, but if you are the product owner, you are leaving a lot of money on the table with this approach.
You should also:
1.) Advertise on Google (if there are proper keywords for your product)
2.) Advertise on related blogs and forums (banners and your link in the signature)
3.) Start working on affiliate relationships
And there are probably many other things that I haven't mentioned. Simply said, you need to think WHO your potential customers are and then think WHERE you can find them. Then, advertise there.