What is the best and quickest way to find lawyers and people in the service industry that have bad reviews? Is there a scraper I can use or do I have to manually go through them? Thanks.
How do you plan to contact them? If you're doing some type of manual outreach then just look for them manually. Search review sites and collect info manually. If you're doing it on a large scale I would first start with a few and see what type of response rates you get. Then you can adjust and scale based on the results of your testing. Having a scraper developed to collect info isn't difficult and you can also hire VA's to scour and collect manually in the beginning.
Thanks for the help. I was able to find a good bit of lawyers around my area, but not very many have bad reivews. Most have good ones, but a lot if not around 80% of them do not have reviews. Is that a good market to go after also?
Look outside of just the legal field. There are thousands of different people in your broad area, certainly some of them have poor reviews already.
Don't discriminate - online reputation is a major factor for all businesses these days. You would be surprised at who some of your best potential clients are. Broaden your spectrum, just ,y 2 cents.
Ok, I will start building a list of service type industries I can scrape. Thanks! Also, any other tips as far as if it's better to put stuff in the envelopes or anything really would really help out.
I haven't done the direct mail route since I was 18 and trying to buy real estate! I'm sure there are others who can vouch for and give you tips about direct mail. You might want to check out the endless thread by @7878 who is a living legend in direct mail outreach relating to ORM.
Thanks to @7878, I'm doing direct mail. I just sent off 44 letters today. I also had this question. Until I find a better route, I search Yelp, Trip Advisor and G+ for negative reviews, aggregate 10 shitty reviews, and send out a deluxe @7878 style letter. I target dentists, car rental companies, lawn care, and plastic surgeons. high lifetime customer value x collecting the information of their clients x proximity to my house.
