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What is the best way to combat online libel?

Discussion in 'Black Hat SEO' started by CEPI, Jan 5, 2011.

  1. CEPI

    CEPI Power Member

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    Long story short. What is the best way to combat negative reputation forum posting that shows high in search rankings for a company?

    Longer version if you're bored:
    An extortionist (not to be confused with a flexible person who can fold into a box), yes an extortionist actually went out and hired paid bloggers and writers to defame and slander the company I work for. Without getting into it too much, she called our CEO 6 months after she started doing it and told him (on recorded call i might add) that if he paid her $300K she would make it all stop. He of course refused, but all of the negative information still comes up all over the net, and the forum owners refuse to remove it no matter how much proof of libel we show them

    Our attorney's advised not to sue the woman because then it would look at if a large corporation is suing a lowly woman for extortion (we are a fairly large company so it would hit the press)...

    The reason she was pissed in the first place is because we wouldn't take her on as a client after she had paid us for a non-refundable retainer to review her personal business finance situation. After diligence and review she simply didn't qualify, but our analysts are paid by retainer, and the analysis was done and money spent. Not to mention it lays out no guarantees in our contract she went on a rampage.

    How do we make it so these "bad press" items she paid people to write go further down in the rankings or how do we approach forum owners to have them removed, because so far none of them have cared at all to remove them.

    Any advice is appreciated.
     
  2. wrangler

    wrangler Regular Member

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    With an attorney. You already know this. The company is scared of bad press. They probably wouldn't get it (you could consider criminal action if you have proof of the extortion). If you have evidence / win, you would be able to counter any potential bad press, surely?
     
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  3. Kickflip

    Kickflip BANNED BANNED

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    I would contact the bloggers/writers and tell them you will be contacting their hosts and any affiliate programs/advertising programs they have on their site and attempt to have them banned for the info they are posting. Some of them will probably take it down, and the ones who dont, report them and hope for the best.
     
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  4. CEPI

    CEPI Power Member

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    I hear ya, however, OUR attorneys said it would look WORSE in the press if we sue this old Jewish woman for extortion (yes we do have proof of the recorded phone call).

    I was just thinking maybe writing more articles about our accomplishments and putting them online may help.... opinions on that?
     
  5. oxonbeef

    oxonbeef BANNED BANNED

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    Your attorney advised you not to sue because there's nothing in it for them.
    Sue and be damned. WTF! And get a new attorney.
     
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  6. wrangler

    wrangler Regular Member

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    Forget sueing them - just go to the cops. Extortion is criminal. That way you are not 'after' them, you have handed it to the authorities to investigate. Less/no heat on your company. Plus quite a quick and effective way to get them to stop.
     
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  7. deancow

    deancow Power Member

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    Can't you get an attorney to write letters to the blogs/forums they posted on to get them to remove the posts.
    That would scare the shit out of my website owners (especially if it's post not email) although you will obviously get no compensation.
     
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  8. JesusBack

    JesusBack Executive VIP Premium Member

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    Make your attorneys C&D the webhosts of the blogs for libel. 60% will make the blog owners remove the content and 20% will shutdown the blog. Have fun.
     
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  9. Kickflip

    Kickflip BANNED BANNED

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    I just thought about that for a minute, and ya, that isn't right. The attorney should not be advising you about "bad press" that is a PR persons job. Do you guys have a separate team for PR? Hire a company to spin this into a GOOD thing for your company. Im not a PR genius, but this is how I would do it.

    "In these tough economic times, 1 womans greed has led her to risk hundreds of jobs by attempting to extort the CEO of XXX Inc. Luckily those jobs are still secure thanks to the phone recording made by the CEO where the woman openly asks for $300,000 in order to stop a barage of bad press."
     
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  10. Kickflip

    Kickflip BANNED BANNED

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    Ya man, webhosts crap their pants at the mention of any legal matters because they know deep down, that their is a TON of illegal content hosted on their servers and they do NOT want any investigations going on.
     
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  11. CEPI

    CEPI Power Member

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    Thanks guys, and great point on the PR, legal, and attorney separation. They should be advised separately. I agree and will move forward in that fashion.
     
  12. newnetworks

    newnetworks Junior Member

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    Code:
    [in the press if we sue this old Jewish woman for extortion]
    if the person is doing something illegall

    It does not matter if whether
    young / old
    Jewish / non Jewish
    Woman / Man
    age/race/creed/class/color/sex/orientation
    it does not matter.
    there is good and bad people in everywhere in life.
    get your spin doctors to put a positive spin on it,
    and be pro-active, and not scared to hide behind
    "what might transpire/happen"
     
  13. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    It's an Algo, of course it can be gamed.
    Home Page:
    Looks to me like due diligence fees for a commercial loan... pretty common situation as
    far as the upfront fees to see if they qualify.

    I'd just build Web 2.0 properties, backlink them and outrank those forums.

    Not all that hard to do in general.

    Also, I would be hiring guys to post in those forums positive testimonies to
    offset the crap she is doing.
     
  14. Venture

    Venture Regular Member

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    buy up domains of womans name, play same game (get someone else to do this, not you or company)
    outrank the sites shes made + leave comments on them about the scam
    sue her for every penny shes worth so she has to sell her house and all of her checking & savings accounts seized.

    :)

    IMO it sounds like your attorneys dont know shit about shit.
     
    Last edited: Jan 6, 2011
  15. rexxman

    rexxman Newbie

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    Cepi,

    You are on the right track with respect to the bad press risk or "Streisand effect". I have been working with attorneys on several cases to do what you want to do "under the radar". It is much too detailed to post here; but I'll gladly give you some tips with my compliments if you reach out off-line.

    Mike
    freespeechv3 org