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What is the best way in local SEO to rank for districts/ zip codes?

Discussion in 'Local SEO' started by Paulie W, Jun 16, 2014.

  1. Paulie W

    Paulie W Regular Member

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    If you have a local business in district A and your address is registered in G+ and local directories, how do you achieve to rank for other districts and zip codes?

    Since G00gle takes citations very serious, I woder if it is possible to rank just through anchors like "KW district B" or "KW zipcode C", if your company clearly is registered in district A.

    Also, I am not sure how to optimize the onpage for those anchors. I think the best would be to take the targeted districts in the footer, something like: "We deliver to the following districts: ...."
     
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  2. heistman

    heistman Newbie

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    I'm glad this question was asked. I'm in the EXACT same situation.
     
  3. MikeSmith

    MikeSmith BANNED BANNED

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    Hi,

    Local link building and local citations. I've ritten a few articles around this topic, please let me know if you have questions.

    Smith
     
  4. The Mentalist

    The Mentalist Power Member

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    He just asked a question, read before you reply and maybe you'll manage to at least make reasonable spam posts.
     
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  5. MikeSmith

    MikeSmith BANNED BANNED

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    the mental idiot,

    I will not be answering any more questions here. Find help elsewhere.

    Smith
     
  6. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    [​IMG]
     
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  7. sudorank

    sudorank Power Member

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    Hi Paulie,

    Thought i'd save you from the horror of spam posts with a bit of sensible advice. :cool:

    I used to be into airport parking years ago and had to sell spaces at multiple airports, multiple addresses and of course multiple websites.

    I guess I've kinda become an expert at the local SEO thing!

    Google Maps Listings

    To rank in each town you need to have a proper local address (PO Box won't work) listed on Google Maps but there are companies out there who can help.

    If you search for "Mailboxes <<TownName>> Google Maps" you'll almost always find a small business that rents out mailboxes and will allow the use of that box as a Google Maps address. In the UK we have a company called "Mail Boxes Etc" who offer pretty decent deals although this is UK only so dunno what country you're looking at.

    The next step is to get a local phone number because Google uses the fact you have a local number as a ranking factor. You can pickup local VOIP phone numbers for pretty much anywhere worldwide at: http://www.sipgate.co.uk/user/

    There are other VOIP services but I use sipgate alot and it's pretty cheap to use. Again, most of my stuff is British so you might get more luck with stuff in your own country or the one you're trying to SEO within.

    Don't be tempted to get a 1800 number or a non geographic one, Google hates them and won't rank them IMHO. Try to get a local one if possible!

    The principle for ranking on Google Maps is basically: Local address + Phone number + Citations == Good ranking.

    I wrote a tut on how to build local business citations on BHW years ago and there's a copy of it on my blog too.

    Organic Rankings

    I'd create a page for each area you want to rank in and see how you go. If you desperately need to rank in the top 5 for each location it might be an idea to create a handful of smaller satellite websites, one for each town.

    It depends how much it means to you.

    If I were you and the niche was worth it i'd build a seperate site for each town, get a local phone number, address and basically build your citations / links for each site. It's how I built my airport parking business and works pretty well.

    If you get it right you can absolutely kill it on local serps with an organic listing, Google maps listing and PPC if your margins allow for it.

    If you go down this route look at: http://www.blackhatworld.com/blackh...diot-proof-guide-authority-site-building.html

    It taught me alot and would work a treat at a local level IMHO!
     
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    Last edited: Jun 16, 2014
  8. niloydaemons

    niloydaemons Junior Member

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    please someone answer.its an interesting question.
     
  9. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Enter the business address as being in the area when you sign up for local listings. Find some way of verifying the physical address - better if you actually live/work there.

    Then old school local SEO(on-page address, phone, and so on).
     
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  10. BreaknBrix

    BreaknBrix Power Member

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    It's called "map spamming".

    Give this a read - www.localsearchforum.catalystemarke...eate-fake-google-places-listings-getting.html

    What I personally do, I usually just hone in on 1 location with my maps. Then I work on building up my prominence by steadily getting lots of reviews and citations. It takes a lot of work and time but when you do it right Google will begin to display you in other regions. Like right now I have a listing that ranks in its main area, but it also ranks for a 40 mile circle around its main address.

    Then aside from that I just do tons of geotargeted youtube videos, facebook pages, pages on my site, and rank the home page for most its primary keywords.

    The cool thing about geotargeted with youtube and facebook, you can spam those pages with GSA and easily hit the top 3 for hundreds of keywords / towns.

    Cumulatively speaking, the traffic ads up to a lot.
     
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  11. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

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    Here is another article on map spamming:
    http://www.whitespark.ca/blog/post/26-google-maps-too-easy-spam
     
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  12. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

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    The biggest hurdle you're going to have is getting the address verified, the rest of the elements are easy to put together.
     
  13. Paulie W

    Paulie W Regular Member

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    Thanks for all the answers, guys!

    Since it´s for a client who already has a website with citations etc. and because the districts in my city are kinda small, it´s not worth it to build new pages for each district and getting the citations from this district. The costs would surpass the benefits.

    this looks imho like a real good option:

    Isn´t facebook and youtube nofollow? So in theory, they wouldnt transfer the linkjuice, would they?

    Also, are the videos and youtube pages from the account of the local company or do you create new accounts for them?
     
    Last edited: Jun 17, 2014
  14. Techxan

    Techxan Elite Member

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    Is there any search volume for these "districts"?

    If not you are pissin in the wind.
     
  15. Paulie W

    Paulie W Regular Member

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    Hey Techxan!

    For all districts together its worth it. So what would you do here?
     
  16. Techxan

    Techxan Elite Member

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    What traffic are you seeing and is it for zip codes, or communities?
     
  17. Paulie W

    Paulie W Regular Member

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    Its for communities.
     
  18. Techxan

    Techxan Elite Member

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    First, I would gather up the list of communities, and cull out the less affluent ones.

    Next build a webpage with your service areas listed, most affluent communities first.

    Be sure to have your keyword in the opening of this page.

    Do not put "service ares: XXX,XXX,XXX" and so on.

    Do something like:
    "Alpha carpet cleaning offers the finest carpet cleaning services for the whole cityname area. We are proud to serve the following communities: (list most affluent first, and list all areas you serve)
    XXX
    XXX
    XXX


    THEN

    On your website near the bottom of the home page put a line of text in a H2 tag along this line. Do not put this in a footer, put it in the home page content at the bottom.

    "Mywonderfulcompany.com (or whatever) is proud to provide professional carpet cleaning services for cityname and their surrounding communities including <list the communities, most affluent first, say 5 or 6 of them)>"

    Now, make this h2 tag a link to the service area page (and make sure the link is dofoll**
    ), and set the link attribute to no decoration for all states including hover and onclick.

    This will create an internal link in a heading that looks like regular page text.

    Update your sitemap, fetch as googlebot, and watch what happens for those communities keywords for a couple of weeks to see if it works.
     
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    Last edited: Jun 21, 2014
  19. Paulie W

    Paulie W Regular Member

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    Thanks a lot for the detailed information Techxan!
     
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  20. Techxan

    Techxan Elite Member

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    Sure thing, keep us posted.