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What is the best Targeting Strategy for PPV, I'm running on Traffic Vance, 50onRed and LI

Discussion in 'Pay Per View' started by Volcano, Oct 22, 2015.

  1. Volcano

    Volcano Newbie

    Joined:
    Jul 19, 2010
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    Occupation:
    Underground Marketer
    Location:
    London, UK
    Hey so over the last few months we started testing on Leadimpact, Traffic Vance International and US and 50onRed also. We have been getting sales from TV after testing out 1000's of URL targets.

    I want to ask what is the ultimate strategy to get volume of leads from these networks and how many URLs/Keywords should you place inside a campaign.

    Some have 5, others have batches of 10, some have 50.

    To get a best idea of how the URL/keyword performs I usually want to get 100-200 pops on that target before calling the shot whether its good or not.

    Some targets convert straight of the bat so you instantly know.

    But if I have 1000 targets (URLs) it is a wise strategy to run against all. Again they would all need a decent number of pops against each landing page to determine whether they are good, but that takes us into $10,000 just to test all of them.

    Any PPV players in here, feel free to chime in.

    I'm a big Media buyer and run an ad agency so have access to a lot of traffic other than PPV. Just trying to fast track our results. Thanks