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What is the best structure for a "how to" website with many keywords

Discussion in 'White Hat SEO' started by dday162372, Sep 2, 2011.

  1. dday162372

    dday162372 Registered Member

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    I am building a website where the keywords will be similar to things like "how to play tennis", "how to cook steak" etc. Say the domain was www.howto.com what would be the best way to structure the site and the linking. For instance should I use the keywords "how to" and link to the main page or should I focus on linking to the subpages with the keywords "how to play tennis" and link to www.howto.com/playtennis? Or should I do some sort of combination?
     
  2. pavan

    pavan Elite Member

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    u shud link the inner pages with keywords
    targeting so many keywords with one domain is going to be difficult
     
  3. annabelle07

    annabelle07 Newbie

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    I agree, interlinking inner pages with long-tailed keywords may probably work better - then again I'm no expert -
     
  4. dday162372

    dday162372 Registered Member

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    I know to link the inner pages, but how should I do the off-page backlinking? Build up backlinks to the main page or only to the subdomains? And if building links to the main page would I simply use the keyword "how to" even though I'm not really trying to rank for that term?
     
  5. talruum

    talruum Junior Member

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    Try to create categories or tags or something that "pack" some inner pages together and then you'll need to backlink to this categories to give juicy to the entire site. Only linking to root domain will pass juicy but flow slowly and in less amount!
     
  6. dday162372

    dday162372 Registered Member

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    Not sure exactly what you mean by "pack" pages together. So if I have a page "how to cook steak" and "how to cook filet mingon" and "how to cook new york steak" how would it work?
     
  7. timothywcrane

    timothywcrane Power Member

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    Have you done your keyword research? Once people get to your site it is all about action conversion. If you are driving for Adsense, then drive major traffic toward higher CPC and higher CTR Keyword pages. As for the category structure, think in line of the same in order to maintain keyword control in your urls.
     
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  8. dday162372

    dday162372 Registered Member

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    Cool, I think I'm getting a handle on it. Sounds like I should drive my traffic towards the subpages rather than the main page, and more specificalloy the subpages that will make me the most money. That sound about right?
     
  9. talruum

    talruum Junior Member

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    Create a "category" or a "tag" named "how to cook". Inside it you'll have "how to cook steak", "how to cook filet" and "how to cook mingon". And then you'll focus to promote/create backlinks on "how to cook" category. The juicy will pass over.

    []s
     
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