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What is the best copywriting advice you ever heard?

Discussion in 'Copywriting & Sales Persuasion' started by Seven4, Oct 20, 2015.

  1. Seven4

    Seven4 Power Member

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    We often read articles teaching us how to write great pages to sell when you are a marketer. What is the best advice you ever heard about writing persuasive content.

    The one that rule my writing: "Each sentence serve one purpose till the call to action: Make someone read the next sentence. So, keep it conversational".

    What about you?
     
  2. blogzandstuff

    blogzandstuff Elite Member

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    I was told to tell a story, some big Ebay sellers paint a picture in their sales copy to lead to the buyer ordering after they visualize.
    No hard sell but tell or paint a story and the reader will be led to a sale.
     
  3. bojan92

    bojan92 Regular Member

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    This is a good point. You may find some useful tips into those guidelines , but i beleive the most important thing is to be yourself.
    Meaning that you should put EVETRYTHING in that text. Especially if you write motivational letters. I even got a job writing a letter to my company and they called me on an interveiw just to see if i was joking. And gave me the job. :p
    So right on , don't follow protocol and be yourself.
     
  4. Seven4

    Seven4 Power Member

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    I understand you, @bojan92. We have to find our identity when we write. But we don't change what works.
    Story telling is a great way to keep someone focused on your content. It looks like "keep it conversational"; but a little bit different! Thanks for sharing it with us.
     
  5. lord1027

    lord1027 Elite Member

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    I'd sure love to hear that letter.
     
  6. faithjhung

    faithjhung Jr. VIP Jr. VIP

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    Since it's copywriting, I've read somewhere that shorter is better.
    Readers should understand what you want to say in a short time.
     
  7. Erikstal

    Erikstal Registered Member

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    Focus on the five human needs. Fear, Survival, Dreams, Social Acceptance and Getting Ahead.
     
  8. lukelo12

    lukelo12 BANNED BANNED

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    Yes, you are right. Controversial conversations blogs and articles help in the increment of traffic but my question is that do they increase quality traffic?
     
  9. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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  10. akzidennz

    akzidennz Registered Member

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    Best advice I got was to truly understand what the person you are writing to really wants. Don't try to write to an 'audience' or faceless 'target market.' Instead, take all the attributes you know about your audience and roll them up into a single person and write to him or her on a personal level, like you're writing to someone you care about and understand.

    To get to know that person (your market) really well, read blog comments, product feedback posts, social feeds, and you'll start to see common problems and desires. Address those in your writing and connect them with the products and services you're selling.
     
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  11. DenisK

    DenisK Registered Member

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    Connect on a personal level, no buyer wants to hear a pitch.
     
  12. HudsonWebServices

    HudsonWebServices Jr. VIP Jr. VIP

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    Mine always followed what the plagurism is at my college. Anything that isnt citied is plagurism.
     
  13. bugmaster

    bugmaster BANNED BANNED

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    What I have always been told was a buyer needs to be told what they want. Think about this as an example, When you go to a car dealer you have a general Idea of what your budget is and what style you want. But The sales representatives makes you feel like you need the car that you are meant for the vehicle, they tell you this is what you need.

    I do not like when I go somewhere and I have to hear a pitch for something I do not want. I do not like pushy representatives but ones who know how to sell to you and get you to think like you should have what they are selling.
     
  14. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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    Speaking generally, a good piece of advice I received / picked up was "sell only to people who will buy".

    As an extreme example, the calculated, cautious person who likes to do plenty of fact verification and waiting is probably not the target for a new weight loss pill. Trying to appeal to that person with your copy will only alienate the other, more impulsive portions of your audience - the people who are going to buy.
     
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  15. richestmaninbabylon

    richestmaninbabylon Junior Member

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    Put all of your facts and benefits on 3x5 note cards. One fact per card.

    Get a quiet space, lay them all out and start going through every fact. Take a quick break, 15-30 minutes, while forgetting about everything.

    Then write.

    Works every time, I guarantee it.
     
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  16. Tosmekop

    Tosmekop Supreme Member

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    I learned about this "build and write to an avatar" method, years back, and it WORKS! Solid advice!
     
  17. anaesthesia

    anaesthesia Newbie

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    keep things simple and easily digestible by intended target audience. i tend to be a little bit wordy in my usual writing style, and when i started writing copy, i had to constantly keep that in mind.
     
  18. Bengr86

    Bengr86 Newbie

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    Make your readers laugh, and keep them engaged. Make them want to read the next sentence/paragraph in order to see what happens next, not just because they want to get to the bottom and understand what the deuce you're talking about.
     
  19. LostConnection

    LostConnection Senior Member

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    Keep It Simple Stupid.

    It applies to all writing (except maybe academic papers, keeping those things too simple will just get you an F), but it's a perfect rule for copywriting. The copy needs to be easy to understand and to the point. Personally I hate a 5000 word landing page that pretends to be to the point and keeps repeating no fluff etc. That's just bad.

    Oh, and also, don't use filler words or "power" words, unless you really know what the power words are. Like Tommy said, SEO gurus love to throw around words like "Penguin/Panda friendly" and "500 words native content" - all of it might sound like a great thing to someone who doesn't know a thing about SEO, but most people can pretty quickly realize its just filler/power bs wording. Still laugh about the guy who claims to be able to rank any keyword to number one spot on Google (that's from his actual sales copy) and then has the dental work of a homeless guy.
     
  20. LostConnection

    LostConnection Senior Member

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    And this one is an excellent one as well, which sort of coincides with the KISS advice, but then adds the entertainment part. But don't write with a humorous style or throw jokes if you aren't a "funny" guy... That just makes things awkward for everyone.