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What is the average opt in rate for email lists?

Discussion in 'BlackHat Lounge' started by Figrole, Jul 9, 2017.

  1. Figrole

    Figrole Regular Member

    Joined:
    Jan 8, 2017
    Messages:
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    Occupation:
    Biscuit
    Location:
    Biscuit Isle, Tesco.
    Hey guys,

    Recently started my news site and starting to get a good bit of traffic >400 hits a day.

    I started an optin landing page type thing earlier today before work.

    Came home to these stats:
    - 180 unique impressions.
    - 5 conversions
    - 2.76% conversion rate


    Im using a pop up opt in form type thing (once you scroll 15% of the way down the page the pop up box opens).


    Is this a good number? Would it be wise to base my future en devours off this number?