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What is stronger...backlinks or social signals?

Discussion in 'White Hat SEO' started by rageraid, Dec 11, 2014.

  1. rageraid

    rageraid Registered Member

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    Hello there, based of off experience what do you all deem to more powerful in ranking these days, social signals or backlinks? If a website that I'm going to be competing with had 100k google+ social signals but had almost no onsite seo , no backlinks, and also no updates, do you suppose this would be really easy to rank against?

    Thanks for pointers guys, I appreciate it!

    Edit: I plan on building both backlinks and social signals, just wondering which is stronger as it would take me a bit of time to beat the competition in social signals.
     
    Last edited: Dec 11, 2014
  2. Tom189

    Tom189 Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    From my personal experience backlinks are still very much stronger then social signals, but you shouldn't have one without the other.
     
  3. rageraid

    rageraid Registered Member

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    Sweet, just what I was hoping to hear :p. And yep, I plan on gathering both to outrank them.
     
  4. lord1027

    lord1027 Elite Member

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    Backlinks, but building backlinks and no social signals is a major flaw in your strategy. They should be done together.
     
  5. rageraid

    rageraid Registered Member

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    Cool thanks for the reply, and yep I will be building both together! I was asking to see if I could quickly outrank using what they weren't..which are backlinks and regularly updated content. I will be using social signals as well.
     
  6. jamesjk1

    jamesjk1 Senior Member

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    Clearly the site/page you are competing against is popular and has been shared a lot. Whether this is genuine or someone just buying social signals, if you mimic the social activity to an extent AND create some good, authoritative back links I see no reason you couldn't outrank them. As far as power is concerned, a social signal is a back link of sorts and serves a different purpose from a 'normal' backlink so it's difficult to compare them in that regard. Strong back links supplemented with social signals is the way to go.
     
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  7. Zwielicht

    Zwielicht Moderator in Training Jr. VIP Premium Member

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    Quality backlinks are generally stronger than social signals. However, if you were to rank a YouTube video, then social signals are much stronger than backlinks.
     
  8. jollyman

    jollyman Jr. VIP Jr. VIP Premium Member

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    Backlinks from real sites will generate traffic to your site. Such sites will automatically share your pages with various social signals both should be important when it comes natural link building.
     
  9. baljeet

    baljeet Newbie

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    i think we should have mixture of both , high quality backlinks and informative social posts..
     
  10. howard_hughes

    howard_hughes Elite Member

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    Backlinks, easily :)

    However Social signals are important as well.
     
  11. deki33

    deki33 Jr. VIP Jr. VIP Premium Member

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    You can rank site with 1000 PR5 backlinks but you can't with 1000 social signals.
    So, backlinks are stronger.
    But anyway you need both of them for natural link profile.
     
  12. infoemailandother

    infoemailandother Newbie

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    Yep 100% If you match their backlinks and aren 't anywhere near them in ranking then start focusing on the social signals
     
  13. xlcrash

    xlcrash Senior Member

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    I think both are vey important factor, for an authority site I think social signals play very important role...
     
  14. deepblack

    deepblack Regular Member

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    be careful however with getting a lot of social signals at once, this looks very suspicious, doesnt it? if you can build those signals over time and from real users I think this
    could even outbeat non-natural backlinks.
     
  15. SYKing

    SYKing Jr. VIP Jr. VIP Premium Member

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    Both are important respectively by nature, They both still work and effective in SEO.

    Regards
     
  16. AutomationHero

    AutomationHero Newbie

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    Depends on the PR of the backlink. But it's always good to be well diversified
     
  17. Jack Torrance

    Jack Torrance Power Member

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    I don't think social signals really do much. They're maybe 1% as powerful as a single link. I got real shares through FB ads and no shift. But each link jumped me like 10 places.
     
  18. Adam718

    Adam718 Senior Member

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    You cant rank a site with social signals. Backlinks are what actually make the site rank well, but social signals help with keeping the site look natural.
     
  19. Ambassy

    Ambassy BANNED BANNED

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    IMO social signals don't really matter. Maybe they will in the future but if Google were to determine the trustworthiness of each individual social profile but as of now I don't even care about social signals.
     
  20. jordank90

    jordank90 Newbie

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    What about backlinks from social websites such as Facebook, Twitter, LinkedIn, Google Plus etc? I already see positive results from these but do a mix of quality backlinks, social signals, social media pages/groups, social bookmarking etc. This makes it hard to pinpoint but from what I have seen it seems to work well.