Today I was doing the daily PM check on BHW, when I noticed that since I joined I have posted 499 Messages on this amazing forum. And I always had in mind, once I’ll have more free time in my life, I'll try to contribute more to the forum, because here I learned a lot and I met amazing people. And I would like to give back something. This is actually the busiest period of my life till now, but I will find 30 mins to try and make a semi-detailed informational post about something that was very hard for me to understand back when I started – the concept of SILO. ( I actually bought Jr VIP to acess RoySerpa's articles about SILO in the JR VIP section back then, but it was nto the information I was looking for). Some of you will tell me: -SILO is simple, nothing complicated. True.. But I had a hard time understanding it exactly, and I had many questions and no one to answer me. Or -SILO is outdated and does not work anymore. This I don’t know if it’s true or not (I tend to say SILO works, but it’s just a logic intuition, not case-studied). But it does not matter if it works or not. I think we can all agree that at least in the PAST Google liked SILO structure and that because it was easy to navigate for the user. And it still is. So… you may want to do it for SEO, or for the users, does not matter. Understanding SILO is important in my opinion. what is SILO? Why and When we need SILO? First time in my life I felt the need to use SILO was when I wanted to make an authority site in a specific niche,and try to rank for different products (different sub-niches). Example: example-pet-food.com – I want to make it an authority site in animal food niche, where I will promote dog food, cat food and fish food. Now, a lot of people advise to put outbound links to authority sites in same niche so Google understands what your website is about right? So.. on your “dog-food” page, you will link to some dog food authority websites. This you do so google understands your page targets/is-about dog food. BUT if on this “dog-food” page, you have in the sidebar links to other inner-pages (articles/reviews) about fish food? Google will have a hard time placing that page to be 100% about dog food. So, if your website has more products, you need to avoid putting links of some products on other products pages, because it will confuse google (that’s the SILO idea). But let’s se from an user point of view: Let’s say you rank for: “beef dog food” User jumps from google to your site, reads the article, and sees in sidebar articles about fish food. Will he ever click them? NO. But, if he sees in the sidebar articles about: “chicken dog food” “pork dog food”… He might be interested to check those out right ? We all know google tries to rank pages that offer a better user experience no? From the examples above, witch one you think offers a better experience ? Now, to end this mini-guide I will try to put some more concrete examples: Example-pet-food.com In the menu we have:”Home” “Dog Food” “Cat Food” “Fish Food” “About” “Contact” On the “Dog Food” page we have a 2k words article targeting the KW: “dog food” and links to other inner pages: “beef dog food” “pork dog food” “chicken dog food” (no link to any cats or fish food inner-pages) On the “beef dog food page” we have a 2k article about beef dog food, and in this article we speak about 5 top food packs. For each Food pack we have a separate review let’s say 1k words ("pedigree dog beef food 5kg pack"), that will link back to the “beef dog food page” (interlinking) Doing it this way, google will understand the concept and the main niche of each page. Nowhere in those pages we link to any “cat food” article or review. One last thing I have to add: Let’s say 2 pages want to rank for the KW: “fruits”. -Site #1 has 10k content about fruits. -Site #2 has 2k content about fruits, but links to other inner pages called: “apples” “pears” “bananas”. Those innerpages that homepage of site2 links to, and they link back to homepage with anchor “fruits” will give google a better idea about what the website is about. My final notes would be: treat each sub-niche as a separate money site, and make it to be good for the user. A happy user means a converting user but also a happy google. And all of this in the end means $$. For many of you this was no “breaking news”, but personally I had a hard time understanding the concept, and if this article helps at least 1 person I am happy. Made my 500th post, going back to work now guys! Cheers!