What is SILO - Small explanation I would have loved some time ago

Discussion in 'White Hat SEO' started by BlackBDO, Sep 15, 2017.

  1. BlackBDO

    BlackBDO Jr. VIP Jr. VIP

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    Today I was doing the daily PM check on BHW, when I noticed that since I joined I have posted 499 Messages on this amazing forum. And I always had in mind, once I’ll have more free time in my life, I'll try to contribute more to the forum, because here I learned a lot and I met amazing people. And I would like to give back something. This is actually the busiest period of my life till now, but I will find 30 mins to try and make a semi-detailed informational post about something that was very hard for me to understand back when I started – the concept of SILO. ( I actually bought Jr VIP to acess RoySerpa's articles about SILO in the JR VIP section back then, but it was nto the information I was looking for).


    Some of you will tell me:

    -SILO is simple, nothing complicated. True.. But I had a hard time understanding it exactly, and I had many questions and no one to answer me.

    Or

    -SILO is outdated and does not work anymore. This I don’t know if it’s true or not (I tend to say SILO works, but it’s just a logic intuition, not case-studied). But it does not matter if it works or not. I think we can all agree that at least in the PAST Google liked SILO structure and that because it was easy to navigate for the user. And it still is. So… you may want to do it for SEO, or for the users, does not matter. Understanding SILO is important in my opinion.


    what is SILO? Why and When we need SILO?

    First time in my life I felt the need to use SILO was when I wanted to make an authority site in a specific niche,and try to rank for different products (different sub-niches).

    Example: example-pet-food.com – I want to make it an authority site in animal food niche, where I will promote dog food, cat food and fish food.


    Now, a lot of people advise to put outbound links to authority sites in same niche so Google understands what your website is about right? So.. on your “dog-food” page, you will link to some dog food authority websites. This you do so google understands your page targets/is-about dog food.


    BUT if on this “dog-food” page, you have in the sidebar links to other inner-pages (articles/reviews) about fish food?

    Google will have a hard time placing that page to be 100% about dog food. So, if your website has more products, you need to avoid putting links of some products on other products pages, because it will confuse google (that’s the SILO idea).


    But let’s se from an user point of view:

    Let’s say you rank for: “beef dog food”

    User jumps from google to your site, reads the article, and sees in sidebar articles about fish food. Will he ever click them? NO.

    But, if he sees in the sidebar articles about: “chicken dog food” “pork dog food”… He might be interested to check those out right ?


    We all know google tries to rank pages that offer a better user experience no?

    From the examples above, witch one you think offers a better experience ?


    Now, to end this mini-guide I will try to put some more concrete examples:

    Example-pet-food.com

    In the menu we have:”Home” “Dog Food” “Cat Food” “Fish Food” “About” “Contact”


    On the “Dog Food” page we have a 2k words article targeting the KW: “dog food” and links to other inner pages: “beef dog food” “pork dog food” “chicken dog food” (no link to any cats or fish food inner-pages)


    On the “beef dog food page” we have a 2k article about beef dog food, and in this article we speak about 5 top food packs.


    For each Food pack we have a separate review let’s say 1k words ("pedigree dog beef food 5kg pack"), that will link back to the “beef dog food page” (interlinking)


    Doing it this way, google will understand the concept and the main niche of each page.

    Nowhere in those pages we link to any “cat food” article or review.


    [​IMG]




    One last thing I have to add:

    Let’s say 2 pages want to rank for the KW: “fruits”.

    -Site #1 has 10k content about fruits.

    -Site #2 has 2k content about fruits, but links to other inner pages called: “apples” “pears” “bananas”.


    Those innerpages that homepage of site2 links to, and they link back to homepage with anchor “fruits” will give google a better idea about what the website is about.


    My final notes would be: treat each sub-niche as a separate money site, and make it to be good for the user. A happy user means a converting user but also a happy google. And all of this in the end means $$.


    For many of you this was no “breaking news”, but personally I had a hard time understanding the concept, and if this article helps at least 1 person I am happy.


    Made my 500th post, going back to work now guys!

    Cheers!
     
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    Last edited: Sep 15, 2017
  2. knopper

    knopper Jr. VIP Jr. VIP Premium Member

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    Let me be the first one to Congratulate you on your 500th post.
     
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  3. Fakkard

    Fakkard Junior Member

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    Good read mate. Congrats on your 500th post. Long way to go!
     
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  4. MisterF

    MisterF Moderator Staff Member Moderator Jr. VIP

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  5. Disloyal

    Disloyal Jr. VIP Jr. VIP

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    This is easy for anyone to comprehend.... simple and straight to the point, love it.
     
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  6. LinkHeros

    LinkHeros Junior Member

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    Cheers for the explanation, congrats on the 500 posts!
     
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  7. skaru

    skaru Regular Member

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    Nice one. Even though I've read splishsplash's guide it didn't cross my mind that popular posts could be fucking me over (yeah, I'm stupid).

    edit: is there a plugin that would show popular posts only from the same category as the post they are viewed on is?
     
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  8. ambushiv11

    ambushiv11 Jr. VIP Jr. VIP

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    This is great! Thank you!
     
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  9. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    I read a bit about silo a couple of years ago, but it seemed a bit vague. For instance, if this method works, doesn't that mean removing any menus? Say you have a menu at the top which links to different categories, which don't relate to each other (tech, sport, science for example), then not sure how that falls into the silo structure. It would mean having no menu?

    It also says not to have related links in the sidebar, unless they're closely related. For those of us who use a plugin, for this, it means either using tags, or deactivating the plugin and manually linking to other pages where you deem necessary (which makes sense), in-contect, or with things such as:
    Read More: {link to other page}
     
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  10. BlackBDO

    BlackBDO Jr. VIP Jr. VIP

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    Depends how your site is structured, where it has links sent to etc... This is not a standard guide, it's just some basics of SILOing, does not mean you need to stick 100% to that. About plugins, I have not found any to do this job for sidebar :(
    The main thing and ideea is to create your site having in mind the user. If you do good work for him, google will be happy.



    Menu links you should leave for better user navigation, but in the menu put just the main pages, in this case "dog food, cat food, fish food" but not every kind of food (beef, pork), or review (product 1 review).
    If you don't have the main pages in the menu, linkjuice will not follow well through your website.
    Here I am telling more about contextual links and sidebar links. When choosing those links you should have the user in mind. Some well chosen sidebar articles can also help you earn more :D
     
  11. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    On my site I have general categories, as it's not a niche specific site. So I have categories such as Science, History, Technology etc.

    What do you think about the related posts in the sidebar? The thing with this is even though you can select the plugin to show only posts in the same category, that still doesn't always mean they'll be closely related. Phones and Laptops are both tech, but they're not really related closely.
     
  12. BlackBDO

    BlackBDO Jr. VIP Jr. VIP

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    I have replied to your PM, if you want also send me your Skype ID and I can take a look and give my 2cents on the matter :D
     
  13. skaru

    skaru Regular Member

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    Yeah. For the time being I switched it to a relevant posts plugin, but if anyone has any workaround or an actual plugin for this I'm listening. Ie. a relevant posts plugin with the option to dictate the order based on popularity.
     
  14. ScreamingMidget

    ScreamingMidget Jr. VIP Jr. VIP

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    Sure. I've just read this after replying to your PM. I'll send my Skype across now.
     
  15. indianfreak

    indianfreak Power Member

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    Congrats on the 500 posts! And an easy to comprehend guide about SILO. Thanks for your efforts. :)
     
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  16. wannabieboy

    wannabieboy Registered Member

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    Congrats on your 500th post. I have always been a fan of SILO sites and I know it works. You summed up the post perfectly.
     
  17. davids355

    davids355 Moderator Staff Member Moderator Jr. VIP

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    Nice post, yea that does make it a bit easier to understand for sure.
     
  18. dluiz

    dluiz Junior Member

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    This is great! Thank you!
     
  19. darulez

    darulez Elite Member

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    dude. silo is dead. @hacko gave 500 words explanation on it.
    you and I sure must live in some 1995 zone .

    however, back from brobashing to ontopic.

    what dudes dont get is :
    silo only second related about "structuring" your menues.

    it's primary related about internal linking. keeping pages relevant. linking correctly.
    AND transfering juice in content.

    best advice you can get are the "scholarshippers" and their use of internal linking.
    and in that way, using the SILO principle.

    I even TESTED if boilerplate menues help you in SILO. They next to DONT help.

    you will need IN CONTENT linking.
    done right, and you dont bleed juice to garbage subpage, or external links. you will need like 1/10 of the link power to rank sites.

    dudes. keep your site 1998 style, make it like wikipedia internal linking. and dont follow hipster flashy blogstyle bullshit if you want to keep your linkbuilding efforts to 1/5 to 1/10.


    and:

    site:yourdomain.com is your friend to fiend good internal sites to interlink to other sites.

    and: you can use exact match for interlinking to.

    nowadys, my menues for larger sites usually just consist of main topics > subpages.
     
    Last edited: Sep 15, 2017
  20. hacko

    hacko BANNED BANNED Jr. VIP

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    I'm sure I did.