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What is Schema.org and Microformats ? and how to use them in SEO?

Discussion in 'White Hat SEO' started by nikhilroy44, Aug 4, 2017.

  1. nikhilroy44

    nikhilroy44 Newbie

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    I recently come through the terms Schema.org and Microformats.I want to know about them.How they differ? and how to use them in SEO?
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Most people just use them to get review stars on the SERPs. Also if your site is really popular you get those fancy listings.
     
  3. DarkHorse17

    DarkHorse17 Junior Member

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    It can improve your CTR too.
     
  4. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    Using Schema will not increase your ranks. It is not a direct ranking signal.

    The benefit of using it is getting Rich Snippets in the Google SERP, such as high and low prices and review star ratings. These Rich Snippets can increase Click Through Rate. Many SEOs, including myself, think that high CTR can indirectly increase rank (but it must stay consistent).

    You can use three formats: Microformats, JSON-LD, and RDFa.

    Microformats and JSON-LD are probably the easiest to use, and JSON-LD is Google's preferred format.

    https://developers.google.com/search/docs/guides/intro-structured-data
    https://json-ld.org/
    https://www.w3.org/TR/microdata/
     
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  5. rafark

    rafark Regular Member

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    I was going to explain it but @mbreezy said it fantastically.

    What I didn't know though, is that google prefers json over HTML attributes.
     
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  6. reputationplan

    reputationplan Newbie

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    They are used to add rich snippet on your websites google search results and make it more appealing. Resulting in increase of your traffic.
     
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  7. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    Has been discussed many times on BHW, learn how to search.
     
  8. MisterF

    MisterF Jr. VIP Jr. VIP

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  9. timothyc3r

    timothyc3r BANNED BANNED Jr. VIP

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    What do you mean by SERPs?
     
  10. Syrus Enriquez

    Syrus Enriquez Jr. VIP Jr. VIP

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    It both improves your CTR.
     
  11. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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  12. wangbu

    wangbu Registered Member

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    Search Engine Results Pages