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What is Schema.org and Microformats ? and how to use them in SEO?

Discussion in 'White Hat SEO' started by anki sharma, Jul 12, 2017.

  1. anki sharma

    anki sharma Newbie

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    Hello everyone,

    I recently come through the terms Schema.org and Microformats.

    I want to know about them.

    How they differ?

    And how to use them in SEO?
     
  2. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    https://developers.google.com/search/docs/guides/intro-structured-data

    https://unamo.com/blog/seo/beginners-guide-rich-snippets

    Using Schema.org markup or structured data is not a direct ranking signal.

    It can be used to get rich snippets/rich cards for your search results, ie a star rating for reviews or a high/low price shown in the SERP.

    These SERP features can increase your click through rate, which a lot of people tend to think is an indirect ranking signal. Even if it is not, more clicks is a good thing.

    https://developers.google.com/search/docs/guides/mark-up-content

    https://webmasters.googleblog.com/2012/10/rich-snippets-guidelines.html
     
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  3. anki sharma

    anki sharma Newbie

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    then why Google consider it to have Schema.org on site and what about Microformats
     
  4. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I think mbreezy just answered that question. It helps user experience, gets more clicks within serps.

    -ThopHayt
     
  5. darulez

    darulez Jr. VIP Jr. VIP

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    what price is their homepage link?