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What Is Niche Marketing, and Do I Need It?

Discussion in 'Black Hat SEO' started by Diamond Damien, Nov 7, 2006.

  1. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP

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    What Is Niche Marketing, and Do I Need It?


    In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells whether an organism or a population will perish or thrive.

    In marketing, a niche refers to a service or a product that occupies a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need. To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns. It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

    Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed. Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty. The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

    One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind. Here one is not forced into the lion?s den and made to compete against established marketers. He is made to occupy a strong and secure position that ultimately wins him a real place in the market. Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

    One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process. It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have. It is also important for him to know everything about the niche business at hand. Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

    Being able to reach the niche market is another consideration to make. In doing so, one should know the exact phrases that people are searching for. The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

    Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on. Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

    Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online? Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers - needs that are usually not given notice by those in the big league. Though niche marketing, one is able to gain a foothold in the market by being a needle in a haystack. Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.
     
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  2. spywarz

    spywarz Newbie

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    I think that newbies and those with limited resources can benefit from niche marketing. We usually cannot compete with the big guns in mainstream business. What we need to do is find some little market, usually very specific, and try to cater to its needs. An example would be electronic money transfer in areas not yet serviced by paypal.
     
  3. popoko

    popoko BANNED BANNED

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    I thought there's a alreadly some big guns in there?
     
  4. germ

    germ Registered Member

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    niche marketing is fantastic. however, finding a truely unserviced niche that has enough potential to make it worth your while is pretty hard.

    also, to truely service said niche...you've still gotta have some money/skills.
     
  5. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP

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    There are soo many niches out there in the world it's not even funny. I'm constantly being bombarded with new niches all the time. The main thing you want to steer towards is the money or if you happen to like a particular niche. I own some nich sites which do not make a lot however I really enjoy working on them and hope to have all 10 listings in the search results. Sometimes money can't buy happiness but other times it can do wonders!
     
  6. drawstring

    drawstring Junior Member Premium Member

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    In my early days I found I was trying to go after topics which were way too broad like the keyword "real estate" lol now I can look back and laugh.:stooges:
     
  7. Politik

    Politik Newbie

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    What is considered a niche market by search results standards. Less than
    10k searches a month, etc.
     
  8. ronin

    ronin Newbie

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    there are some niches that are static, and then some that come and go. a new niche coming out of course is "iphone". just watch the huge market that emerges just marketing ringtones, downloads, accessories and all for the iphone. unfortunately I've been hearing that Google is playing gateguard for Apple and removing domains with "iphone" in their domain name.
    hard to say what qualifies a "niche" I'd say ringtones is a niche, but this gets much more than 10K searches / mo.

    a good niche to enter is one that has probably from 5-10K searches, yet few "optimized" competing results indexed. = good demand, low supply
     
  9. freedomfighter

    freedomfighter Newbie

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    hmmm i just newbie here dunt have any coment
     
  10. easy

    easy Junior Member

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    A niche market isn't a topic or a classification it's a group of people who all have a common interest, or problem, and are willing to pay for information on or a solution to their problem.

    It doesn't matter how much competition there is if you are able to differentiate your product. In fact the more competition there is the more money there is to be made!

    TJ