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What is negative keyword in adword and how to make it?

Discussion in 'Adwords' started by new2world, Jun 14, 2013.

  1. new2world

    new2world Registered Member

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    Hi,

    I would like to know how negative keywords work and how I can make negative keyword related to my niche. Is there any software out there that do this?

    Thanks,
    Best regards
     
  2. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords (for "Search Network only" and "Search & Display Networks" campaigns) or as keyword exclusions (for "Display Network only" campaigns), your ad won't show to people searching for those terms or visiting sites that contain those terms.

    Source : https:// support.google.com/adwords/answer/2453972?hl=en
     
    Last edited: Jun 14, 2013
  3. rugbyjack2005

    rugbyjack2005 Power Member

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    keywords you don't want to appear for.

    Click on the keyword tab and scroll to the bottom and you can add them there or click shared library in the left column and go to negative keyword lists and create a list there (remember to add campaigns you want them to apply to at the bottom)
     
  4. new2world

    new2world Registered Member

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    Thanks
     
  5. SunilNagar

    SunilNagar Newbie

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    yes there are so many tools which is provide you negative keywords for your campaign. you may try wordstream's negative-keywords tool.