What is keyword and short tail or long tail keyword is important?

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Ravi Rai

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Hi,

Keywords
in seo are words or phrases in your web content which help users to find out your sites via search engine. Keywords are important in terms of ranking in google.
 

tg01

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Hi,

Keywords
in seo are words or phrases in your web content which help users to find out your sites via search engine. Keywords are important in terms of ranking in google.
Hello Ravi,
Your post is more of a statement than a question, so let’s answer your title..

A keyword, as most of us know, is simply a search term that a user enters in to a search engine - typically looking for an answer or solution to their problem.

A long tail keyword is typically 3+ words searched one term.

The former typically has been targeting quite a few times by lots of websites, due to their traffic.

The latter tends to be more focussed as some one is taking their time to search / find relevant information.

So why’s this useful?

Rather than simply write an article revolving around a single keyword, it makes sense to include the ‘“long tails” as phrases, to get the more focussed traffic and those keywords that others typically haven’t focussed on before. Whether it’s 100, 1000 or 100,000 people looking it’s all potentially lucrative traffic.
 

wblteam

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Hi,

Keywords
in seo are words or phrases in your web content which help users to find out your sites via search engine. Keywords are important in terms of ranking in google.

You can also read the introduction part of this ultimate guide. https://backlinko.com/keyword-research
This will help to understand clearly with the example.
 

kumbhak11

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For product selling, long tail keywords give better conversions while Short keywords if ranked can bring much traffic and adsense revenue.
 

Lightproxies

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The keywords should be the number #1 priority when setting up your business or website, as that would be the primary category or business niche that you will be venturing in.
So to save time an effort in tweaking the site setup, it would be best that proper keyword research is performed, so that you will know what keyword that you are targeting or which profitable niche that you will be venturing in online.
Otherwise, without such information, it would be as good as driving blind.
Once a primary keyword or niche has been established, then short+long tail keywords will automatically come into place.
 

ContentWriter

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Though short keywords can bring in more traffic, most often than not, they're difficult to rank. With long-tail keywords, you'll possibly be able to bring more traffic to your website due to low competition.
 
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