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What is good CTR% in Bing, adWords? ( please only people who are regulerly promoting )

Discussion in 'General PPC Discussion' started by diemou, Jul 29, 2014.

  1. diemou

    diemou Power Member

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    Title says everything. What kind of CTR is good in your opinion? What CTR do you accept in your campaigns? I'm targeting and using a lot of keywords to get more exposure of my AD and traffic. But problem is that I'm getting very low CTR - varies from 0,15 - 0,30% and It produces very low clicks.

    I'm trying different Angles of my ad copy but no success yet.

    I appreciate any tips and help which will open my mind.
     
  2. prab1996

    prab1996 Elite Member

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    CTR will depend upon ads/niche . but it does not matter much. if you are getting good ROI then CTR is not a thing to be cared about.

    you might have to increase bid to get your ad up and gain more clicks.
    -=-
     
  3. diemou

    diemou Power Member

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    Well problem is when you are in lower competition there is less traffic. If you have lower payout you can't just rise bid too much it would kill my ROI probably. I am trying to catch most of my impressions. It is difficult to do something from 5 clicks of 10k impressions :-/
     
  4. Disloyal

    Disloyal Jr. VIP Jr. VIP Premium Member

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    Sounds like you have one adgroup for a bunch of keywords. When you do this, you ad is going to be irrelevant to the keywords in that adgroup. What you need to do, is build tighter adgroups and put an ad that goes hand in hand with the keywords in it.

    For example, lets say your campaign is about shirts and they all have different colors and style. One adgroup would be for blue shirts, so keywords like "long sleeve blue shirt" ,"V neck blue shirt" and "short sleeve blue shirt" would go in the ad group "Blue Shirts". Then you would do the same for every other color.

    Then the ad copy would be something like this:
    Tittle:Blue Shirts
    Description 1:Variety of Blue Shirts, Available
    Description 2:Save money, Buy now!
    Display URL: www. mysite. com/blue-shirts

    The tittle of your ad should be your main keyword in that ad group. You should also have the keyword in description 1, you also want a call to action in your ad. In this ad the CTA is "Buy Now". In your display url, you want the ad to have the main keyword as well.

    Since your ad group is about blue shirts and your ad is about blue shirts, your CTR will be much higher because is relevant to what the user is searching. You will have more ad groups this way, but your CTR will be higher and more than likely, so will be your conversions.
     
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  5. younga2

    younga2 Junior Member

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    Ispionage is a great tool for building good kw groups.
     
  6. diemou

    diemou Power Member

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    Thanks for you valuable reply. I have filtered my keywords and redesigned my copy ads. My new AD has CTR 1,7% and old AD jumped to 0,70% which is positive.
     
    Last edited: Jul 29, 2014