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What is content marketing..?

Discussion in 'Black Hat SEO' started by karma05, Apr 25, 2017.

  1. karma05

    karma05 Regular Member

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    I know running a website like a blog connected to social network accounts would be considered content marketing, but what isn't considered content marketing?
     
  2. Innovatorz

    Innovatorz Regular Member

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    A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

    So part of social media is content marketing.

    However native advertising is not content marketing.

    In short with content marketing you create the hype/interest, but don't blatantly promote yourself or your services.
     
  3. SoCal Marketing

    SoCal Marketing Newbie

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    Content Marketing is a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services, such as videos, blogs, and social media posts.
    Advertising is not considered content marketing.
    Hope this helps!
     
  4. djp371

    djp371 Elite Member

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    Using content to "advertise" any product or a service is not the point of content marketing. The idea is to give your brand a voice and educate your customers. It is not done by just directly selling something.