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What is Clickbank's Business Model?

Discussion in 'BlackHat Lounge' started by Sophie, Nov 21, 2009.

  1. Sophie

    Sophie Jr. VIP Jr. VIP

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    Yes, I am confused about it!

    I visited their site and saw this:
    Code:
    [B]ClickBank's Business Model[/B]
    ClickBank was founded on the idea that the Internet could be utilized to create a new and extremely effective marketing and distribution channel for digital products. ClickBank's success is the result of bringing three key groups together in a unique way:
     
    [LIST]
    [*]Product publishers who sell their intellectual property through the ClickBank eCommerce network;
    [*]Affiliate Internet marketers, focused on promoting and advertising products to consumers worldwide in exchange for attractive commissions; and
    [*]Consumers shopping for unique products not typically found in traditional channels.
    [/LIST]

    But I still don't get it really. What is their "key point" or summarized meaning for their business model?
     
  2. Sophie

    Sophie Jr. VIP Jr. VIP

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    So the summary of their business model is:


    • The internet can be used as an effective marketing tool and distribution channel
    • Utilizing 3 key groups: Clients, Vendors, and Affiliates
    is it?
    I do learn about businesses and such... but CB's business model is explained vaguely, imo.
     
  3. Spydr

    Spydr Registered Member

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    They're a network essentially.
     
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