Hey guys, I need to build links that also generate direct traffic. I found many relevant discussions to my client's websites. Let say you are a car rental company. Would you present yourself: a) as the company itself, acting honestly as the company itself, recommending your own services b) as a third party, as someone who recommends this company independently (e.g. "My cousin used this rental company and was satisfied with them.") What do you think is a better way not only to build backlinks, but also brand awareness among the target group? Kindly thank you for your inputs.