Fact of the matter is, if you want your keyword to be clearly recognized by Google.. or more importantly, by the searcher who looks at your domain to readily identify what it is, it will be more easily read... by both. Everyone knows Google treats the - as a space (at least I hope everyone knows). Your domain like-this.com is then read 'like this' to google.
So, are you saying likethis.com is not read 'like this' by google? That goes against exact match domains working.
Why in the world is without dashes user friendly?
isiteasiertoreadthis.com ?
is-it-easier-to-read-this.com ?
Because is-it-easier-to-read-this.com looks like spam and is less likely to be clicked. The serp title listing is read first, then the domain, so it's not like the user has no clue what words are in the domain.
Seems clear to me which is more 'friendly'. This is a little over the top, but even on a lessor scale the same applies.
Over the top yes, but anything over 1 dash starts looking spammy. The more dashes, the more spammy.
Furthermore, any type marketing aside from traditional seo is hurt using dashes. "Hey! go to my-dash-site.com." vs. "Hey! go to mysite.com." To me this equates to being more user friendly, but that's my interpretation of the question.
I was on the other side of the argument like most here a few years ago... but the more I dived into it and looked at the facts, the more I saw that people just had piss pore results due to other things they were doing, and blame the domain.
I agree. I don't see much difference in dashed domains vs without,
right now. This has not been the case in the past, where dashed domains have been penalized, and that may reappear sometime in the future. I don't see how non-dashed domains would ever be penalized, for not having dashes.
Keyword specific domains are on the downturn. Combine your desired keyword with some kind of brandable twist and you will see better results.
Agree with the first statement, a least for large projects. However, how in the heck is a brandable domain worth squat with dashes? Unless you mean brandable only via SERP clicks?
I don't think a legit-sounding site/business name for a domain, which includes a dash, makes for branding. It may instill more trust, but this could also be achieved without the dash, which would have much more ability for real branding purposes.
I can't think of any examples of branded sites that most people will recognize, that include a dash.
Use - all you like.
I'm sure this is going to get bring a brash of people citing their own examples of how this is all wrong, but my own results speak louder than whatever mistakes people make with their own stuff.
I don't think there is anything inherently
wrong with using a dash, it is just different. Dashes have uses, but branding ain't one of 'em.
And yes, I have many domains/sites with dashes, some single, some multi and many without. The dashed domains can work fine, but at one time multiple-dashed were nuked from page 1, which is always something to consider.