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What is a reasonable budget for my first PPC campaign?

Discussion in 'General PPC Discussion' started by lesaurus, Jul 6, 2009.

  1. lesaurus

    lesaurus Junior Member

    Dec 31, 2008
    Likes Received:
    I am thinking about trying a PPC campaign. I have read boatloads of info and just think it's time to jump in. Seems like the best way to learn. I would like to know what to expect as far as cash flow goes and what the sort of
    minimum expenditure should be. I am thinking of putting $500 in to
    see if I can find a profitable campaign. Is this enough?

    What sort of things should I be looking for as my offer
    to keep initial costs down. Do I just go on cpc estimates of the main keywords of the potential offer

    Am I likely to loose most of my $500 in finding a profitable campaign
    or do most break even. How much do you think I need to spend to start making a profit?

    I just can't seem to find any threads here that specifically talk about the amount of money needed to start and how to keep the costs down while
    Your help would be most welcome thankyou.
  2. crysis1

    crysis1 Junior Member

    Apr 3, 2009
    Likes Received:
    I would say $500 is just about right depending on the niche. If it is highly satcherated niche then you might lose it fast. The rule of thumb is if you spend double what you would make on the offer and there are no hits ditch the keyword untill you find some profitable ones. then you can test it again later when you have some cash flow.

    So if your offer is $1.25 and you spent $3-4 on the keyword lose it.

    If you dont mind me askin What is the campeign about?

    Also dont trust the cpc est. they are very inaccurate.