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What is a properly produced video worth to you? (Deciding the Fair Market Rate)

Discussion in 'Video Production' started by ComplexSEO, Sep 13, 2016.

  1. ComplexSEO

    ComplexSEO Newbie

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    When I hire a writer, it's obvious what I can expect to pay.

    Lower quality content runs up to 2 cents per word. After 3 cents per word you get better worded articles, but nothing for your big money pieces. At 5 cents per word you could have consistent, quality blog content; it takes 7-10 cents at least, for every word written, to get something made that a high volume of readers should see.

    Now, video marketing is a whole different ball game and for many of us its a new playing field. I've already outsourced some videos for clients to respectable video production freelancers and companies. The results were a mixed bag and the interviewing process is a huge pain.

    With that said, there must be some sort of market rate ... ignoring all the actors shooting for Hollywood fame, there are many people like us that are just better on video than we are. Likely, the rates many see aren't necessary, yet no one really knows what's a fair pay.

    So what do you think?

    How would you price ...

    A custom 10 minute video with minimal animation, transitions, and constant talking ?

    A basic 10 minute video with talking to a webcam only ?
     
  2. MadMaxBonk

    MadMaxBonk Newbie

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    This is the problem with the world today where people like you a filled in it, only looking for is the best content/producer/creative/ideas etc out there and want to pay them cheap and regulate the market, and the end of the day of your success going to say Ideas are not the most important thing it's the person who executed it which is you.


    Let me answer your question

    1) What is a properly produced video worth to you?
    There is no such thing as a properly produced video in this generation, a properly produced video are videos i'm assuming you are referring to commercials. In which today's standards are still produced in millions of dollars of cost and still doesn't do a better job than a John Doe on Youtube.Which most corp companies do not find that kind of investment worth it anymore. Its about EYEBALLS

    Taking that into consideration. TV statistics are not as accurate as online Digital platforms such as ''Youtube'' <<<< i'm not implying they are accurate but people want to see actual printed EYEBALLS today!!!

    2) I've already outsourced some videos for clients to respectable video production freelancers and companies. The results were a mixed bag and the interviewing process is a huge pain.
    Like it or not a lot of production companies out there are providing services such as Viral Video Production *Which is bullshit* they know nothing about viral they are just simply throwing the word and even vice versa company are seeking these production houses/middleman *like you*.

    3) There must be some sort of market rate ... ignoring all the actors shooting for Hollywood fame, there are many people like us that are just better on video than we are. Likely, the rates many see aren't necessary, yet no one really knows what's a fair pay.
    This is not the wallstreet or the stock market buddy. Creativity is not a fixed price. U can't go to a Ferrari showroom and buy a Ferrari with the same price you bought your Toyota just because it's what you can expect to pay.The world does not owe you anything.

    YOUR ANSWERS

    How would you price ...

    COMPANY A : Million Dollar Business
    COMPANY B : Thousand Dollar Business

    4) A custom 10 minute video with minimal animation, transitions, and constant talking ?
    A basic 10 minute video with talking to a webcam only ?

    Company A : I would pay 100k to 500k if i can get PewdiePie / Jenna Marbles / Michelle Phan
    Company B : I would look Jane Doe Youtuber / Tv Channels because i can only pay what i can expect to pay
     
  3. Gofobu

    Gofobu Jr. VIP Jr. VIP

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    Excellent point by Mad Max. It's more of a marketing question here. If you can make me believe I'm getting a good deal on your work, e.g. make money with it I pay you whatever I have to.