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What is a portfolio for a SEO Company?

Discussion in 'Black Hat SEO' started by Chintoo, Aug 3, 2013.

  1. Chintoo

    Chintoo Jr. VIP Jr. VIP Premium Member

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    I was wondering when you are trying to close a client and he asks "Can you show me some of your previous succeses?" or "Can I see a portfolio?" or something of that sorts, what do you show? How can you show previous works in the SEO biz?
     
  2. thedorf

    thedorf Senior Member

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    He wants to see that you have ranked websites in the search engines before. Do you have any websites ranking on the first page in Google for your selected search terms? That would be part of your portfolio. Yea, this is slightly different that a normal portfolio because you can't really brag on your company website about your success without jeopardizing your ranking so keep this part verbal.
     
  3. zoomsixx

    zoomsixx Senior Member Premium Member

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    I think it's okay to have a page listing sites you have ranked. Maybe screenshots of the listings since most people do not use unpersonalized searches.
     
  4. notrin

    notrin Power Member

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    Any proof you have that will convince them to get your services.
     
  5. LakeForest

    LakeForest Supreme Member

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    Regardless of anything, when showing previous results, protect your and your clients' privacy first.
     
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  6. s4ur4v

    s4ur4v Newbie

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    If you have ranked any client previously then go seek his permission if you are allowed to showcase his site in the portfolio corner of your site. Present that page to your new client. Also show him some serpbook positive rank SS. That is all.
     
  7. Moosey

    Moosey Senior Member

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    If you have nothing to show, you can state that you offer privacy to all of your clients and can't show their websites due to niche ideas. This won't work 9 times out of 10, but it's better than letting the person hear crickets on the phone.

    If I were you, I'd work to rank some sites before having to worry about this, so I wouldn't be in this situation in the first place.
     
  8. Chintoo

    Chintoo Jr. VIP Jr. VIP Premium Member

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    If that's the case, can't I take just any website (a website of a local business) and say I've ranked it myself? I know I sound very amateur, but how is this credible?
     
  9. gilder

    gilder Regular Member

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    Would you get away with it? Probably .... I wouldnt risk it you never know what the person interviewing you might find out and I'm not sure but they might be able to bring fraud charges against you. I'm not a lawyer though so dont quote me lol

    Anyways I showed a potential client during my meeting a reference portfolio and he seemed pretty satisfied with that. I didnt have to show any past work or anything specific It was just different companies and individuals statements about how much my seo work helped them. I find its easier to create and more visually appealing than printing out google rankings and showing your spot
     
  10. seocrab

    seocrab Senior Member

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    I use real examples but obscure sensitive information, like keywords and names. The best thing to have in your portfolio is your own seo website at number 1 for a popular keyword! Then you have real proof of your skills, and other examples with less tangible data.
     
  11. mugdug

    mugdug Newbie

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    I would advise against bullsh***ng clients about what you have done, sometimes the prospective client will contact the "other client" for a reference.....

    I don't work for clients anymore but when I did - I just showed screenshots from GA, a monthly organic traffic graph will do, if they ask for KW's or URL's just tell them bluntly that you do not discuss anything regarding sites you have done and client confidentiality is paramount. - if you say it with a straight face they will respect you for it.

    Don't grovel - SEO clients can smell insecurity and newbieness , so be polite but with an undertone of arrogance.

    Also don't offer discounts, get them signed up to a minimum period and make them pay upfront , with new clients it's all good and well till they speak to some twat down the pub who tells them SEO is dead and the yellow pages is making a comeback - then they cancel your SEO contract right after you finished doing 3 months worth of work for one months worth of fee.
     
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  12. Techxan

    Techxan Elite Member

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    Build a small site and rank it for low competition keywords. Then say " Search for XXX in google, www.xxx.com is a site I SEO". They will search and find, never occurring to them if the keyword is hard or easy to rank for.

    You need pages on the first page of Google, they do not have to be high competition keywords., but if you are going to be selling SEO, you need these for a reference.

    Surprisingly though, hardly anyone ever ask me for SEO references, only for websites I have built.

    BONUS, if you build the site for a service and someone does call you can sell the leads.
     
    Last edited: Aug 4, 2013
  13. cloakndagger2

    cloakndagger2 Regular Member

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    I never disclose client sites,you have no idea who the "potential client is.A competitor could call you ,get the sites and hammer them making you look bad.If they don't believe I can rank a site,it doesn't bother me I am busy.I have never been asked to provide such information btw.