So my friend has launched this new site http://mediaessence.co.uk/ The problem I see here is very little unique content, it is just youtube videos so it would be hard to get any type of ranking on search engines. What should be done? Should he create a couple of pages with better descriptions of videos or some articles or news section or something on the site? I think using social bookmarking will be useful for this kind of website. How about after the unique content how should the back links be created, what kind of keywords would this site rank for? Should he just leave the site to target long-tail keywords or do on page SEO to target specific keywords? I would directly help him but I ain't an expert at SEO implementation, even though I have a good understanding of it.