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What is a good stat for amount of time visitors spend on your website?

Discussion in 'Blogging' started by fatjack'sblackhat, Jun 7, 2013.

  1. fatjack'sblackhat

    fatjack'sblackhat Power Member

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    My current stat is that 66 percent leave in 30s or less but the average time spent by all visitors is 10 mins.. Is this a good stat?

    Could any of you post some of your visitor's time spent stats so I can get a good idea of how much time users are spending visiting profitable websites? This would probably be a good thread for others to see as well who have the same question..
     
  2. Endire

    Endire Elite Member Premium Member

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    Fatjack,

    Personally I don't like to look at metrics in isolation and they can often be misleading in terms of a whole site or all the data. I like to look at metrics on a page by page basis based on what my goals are for specific pages. For instance on my blog pages I like to see average time on site that is higher than on pages where content is thinner or if the pages are meant to direct visitors further into the site. A 10 minute average for all of your traffic doesn't really tell you much because that average could have the majority of its data gleaned from pages where you don't want people spending a ton of time (like a conversion funnel). The only scenario where a site wide metric would be useful to know is if you wanted your visitors to be doing the same thing no matter what page they were looking at (in this case staying for a long time).

    In general you want to have a high time on page for areas where you want visitors to be reading and engaging with content. Those could be blog post pages, forum pages, or other pages where there is UGC or content generated by you. Conversely, a high time on page for a piece of a conversion funnel may be a bad thing if it is combined with a high exit rate for that page. That could indicate that a conversion funnel is confusing or too long.

    Hope that helps,

    Shawn
     
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  3. fatjack'sblackhat

    fatjack'sblackhat Power Member

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    Yea I have a blog review site that has an ad to my offer and the blog review page is getting an average of 10 mins per visitor
     
  4. Sgt Kraut

    Sgt Kraut Regular Member

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    That is a good number, no need to worry. My main site has only ~3 minutes.

    Edit: But it also depends on the number of visitors. If you have < 100 visitors then this number has no relevance, but I think you know that
     
  5. kindarthur

    kindarthur Jr. VIP Jr. VIP

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    Don't worry about the timing dude....! Make viewers spend more time on your website by adding more and more unique and niche relevant articles...!

     
  6. rotwic

    rotwic Registered Member

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    Its a simple equation. The more engaging and relevant content you have in your website, the more time the visitors stay in your website. But averaging at 30-1 minute is pretty ok though.
     
  7. rascal11

    rascal11 Newbie

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    depends what type of site you run
     
  8. QuantumBlue Bulgaria

    QuantumBlue Bulgaria Junior Member

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    Look at it this way, if you have 1,000 visitors and majority of them, say, more than 700, only stayed for less than 30 seconds, that doesn't look good. If they are averaging 5 minutes, then you don't have to worry anything.