Hi Guys, I am new to affiliate marketing and I am currently taking a hit learning the ropes of PPC. The sale conversion is less than 1% of the number of click I pay for at Bing and its not working out. Facebook is worse, its charging for impressions and not clicks. Am I doing anything wrong? or is it an industry standard of conversion in Affiliate marketing. I am trying to make the ads copy as honest as possible and most of it is picked up from the final product page. Bad impression to lead ratio I can understand which I can manage but I am not sure about the 1% conversion of lead to sale part. Any help would be appreciated.