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What is a good lead to conversion ratio in affiliate marketing?

Discussion in 'Affiliate Programs' started by Alex_mma, Jul 2, 2017.

  1. Alex_mma

    Alex_mma Newbie

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    Hi Guys, I am new to affiliate marketing and I am currently taking a hit learning the ropes of PPC. The sale conversion is less than 1% of the number of click I pay for at Bing and its not working out. Facebook is worse, its charging for impressions and not clicks. Am I doing anything wrong? or is it an industry standard of conversion in Affiliate marketing. I am trying to make the ads copy as honest as possible and most of it is picked up from the final product page. Bad impression to lead ratio I can understand which I can manage but I am not sure about the 1% conversion of lead to sale part. Any help would be appreciated.
     
  2. axekicker

    axekicker Junior Member

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    I'm not sure about the exact percent. But what I'm sure is if youre losing money then its a bad campaign.
     
  3. psmanipulator

    psmanipulator BANNED BANNED

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    Things to consider:
    Is the product worth it?

    If affiliate marketing doesn't work for you then try changing to cpa marketing as there are many offers that pays big.
    If only I have fb ads and bing,ads to run a campaign then I would go to cpa marketing...

    But if youre into aff marketing then I suggest reaching to,bloggers or influencers in your niche.
    You may as well do native ads in revcontent,tabola etc.
     
    • Thanks Thanks x 1
  4. Alex_mma

    Alex_mma Newbie

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    Thanks psmanipulator for your excellent suggestions regarding influencer's and native ads. Please consider the following stats.

    My earning for 1 sales conversion is $20 for the current offer

    Bing :- 4000 impressions (no cost) - converting to - 100 clicks ($0.35 per click) - converting to 1 sale = $35 investment

    And I know for sure that a $50 product won't convert with just 100 clicks in my current scenario.

    I have also tried pop-under ads in another (adult) vertical (juicy ads), 4000 hits for $10 ($2.5*4), 1 conversion for a free registration (earning $1)

    Note : Presently I am linking my Ads in Bing and Facebook directly to the offer (Popunders too)
     
    Last edited: Jul 3, 2017
  5. psmanipulator

    psmanipulator BANNED BANNED

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    You are losing too muc in aff marketing

    Better go with cpa..
    But I'm not an expert since I don't run any campaigns anymore..
     
  6. World7

    World7 Jr. VIP Jr. VIP

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    It is possible that you're selling expensive product or nobody wants the product
     
  7. sanjananb

    sanjananb Jr. VIP Jr. VIP

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    Depending on whether you use CPM, CPV or CPC - and ALSO depending on the particular ad network - and ALSO depending on the product as well as how good your ads are... "expected" conversions may vary WILDLY.