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What is a better word to use when linking to product: "Purchase" or "Get"?

Discussion in 'Black Hat SEO' started by green12347, Apr 16, 2012.

  1. green12347

    green12347 Newbie

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    I'm wondering what would be the best way to phrase my links. For example, would "Purchase the books here" be better than "Get the books here"? What would be better in terms of SEO and also the way it is perceived. "Get" seems less intrusive, but I'm just not sure if it would lead to more sales. Also, I have a feeling that the word "purchase" would help with SEO. What are your thoughts?
     
  2. honeykhaine22

    honeykhaine22 Newbie

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    You can use this phrase. For example: "You can purchase the product here."
     
  3. Leith

    Leith Jr. Executive VIP Jr. VIP Premium Member

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    If you had to pick between the two, I would use Purchase.
     
  4. Hunwarrior

    Hunwarrior Jr. VIP Jr. VIP Premium Member

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    no input on this, but some studies shows, that orange BUY/GET etc buttons gives 20% more sale.
     
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  5. veheme

    veheme Elite Member

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    Definitely GET. Get gives people a notion that it might be free/cheap which would mean more views although possibly more bounce back. Still, a view is a view -- you can still get people coming back after trying out other similar products. On the other hand, I would usually stay away from the word "purchase/buy" especially if the sales letter is not convincing enough.
     
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  6. green12347

    green12347 Newbie

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    That's interesting. Do you have a link to any of these studies?
     
  7. buttulgly

    buttulgly Junior Member

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    Split test it. Always keep testing what makes more money. Never stop improving.
     
  8. fidsars

    fidsars Registered Member

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    A still better word is "Free" or "Get discount"
     
  9. BLIXX

    BLIXX Regular Member

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    For SEO purposes, all of them (buy/purchase/get). Also, Google tends more often than not to treat "get" and "buy" synonymously.
     
  10. BlackSEOBelt

    BlackSEOBelt Regular Member

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    Here's a study which says that people tend to write purchase, while they tend to say buy and get.
    Don't know if writing is really the same as typing, though.
    However, here is another study that shows that buy and get are used frequently, while purchase is nowhere to be seen.

    So, go figure. Perhaps would also depend on the kind of customers you have. So, I'd split test, buddy :)
     
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  11. AdAstra

    AdAstra Newbie

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    "Get" is definately better. User could be scared of "purchase". "get" is something like "free"