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What industries would be the best for an SEO company to target?

Discussion in 'BlackHat Lounge' started by Griller, Jan 18, 2012.

  1. Griller

    Griller BANNED BANNED

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    Like I am talking calling them or emailing them out of the blue and trying to sell SEO services to them.

    Would it be lawyers? Dentists? Real estate agents?

    If anyone has some feedback on this, I, and I'm sure a lot of others, would appreciate hearing it.
     
  2. seoquickheal

    seoquickheal BANNED BANNED

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    Well, like this forum, you have to find Internet Marketing forums, you have to provide free review service, based on that users will give you feedback.

    BHW is the rich source for selling your service. but it has to be reliable for that you have to be patient.
     
  3. Griller

    Griller BANNED BANNED

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    I'm talking more about offering SEO services to B&M businesses, not so much people online.
     
  4. MagicMike

    MagicMike Power Member

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    Generally the idea is anyone that has a pretty good initial "size of sale"... so people like contractors, electricians, plumbers and many, many others.

    Lawyers are a great market... but in my opinion, they are hard to sell, at least they have been for me. I've gone after easier targets.

    I personally like to find niches that offer an expensive service yet you can fairly easily access the owner!
     
  5. oxonbeef

    oxonbeef BANNED BANNED

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    The best for what?
    The easiest to rank?
    The high payers?
    The highest converters?

    You won't sell many if you can't ask a closed question.
     
  6. Griller

    Griller BANNED BANNED

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    Good point, the easiest to convert is what I'm going for, at least initially.
     
  7. bigballin6161

    bigballin6161 Jr. VIP Jr. VIP Premium Member

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    Real estate. They got money to blow and dont know shit about SEO. I know an agent that spends 200 grand a year on advertising. To spend 5 grand a month for top 3 in serps would probably make him extremely happy!
     
  8. Techxan

    Techxan Elite Member

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    If you live in any decent sized town, get a yellow pages, and choose anyone with a display ad as big as two business cards or larger. In this case size does count. The bigger the ad the bigger the client.

    Suggest to these people that they divert their yellow pages spending for one year and see the difference targeted marketing can make. Remind them that online, people search for exactly what they want when they are ready to spend money. Tell them that all you have to do is be where they are looking, and they are generally not looking at the yellow pages.

    Do not tell them the yellow pages or print media is dead. That is simply not true. Tell them that the way people search for products and services is moving online, and traditional media is returning diminishing ROI as each year passes, which is perfectly true.

    If you tell someone that newspapers, yellow pages , or other traditional advertising is dead, and they are effectively using it, you will look like you do not know what you are talking about.

    I don't deal with photographers, artists, doctors (except dentists and optometrists) lawyers, or mom and pop shops, for various reasons
     
  9. oxonbeef

    oxonbeef BANNED BANNED

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    Walk into town, do a survey and ask what is the first local business they
    would look for online.
    Make a graphic of the results and and show that to the top business.
    1000 people in your town said they would look for your business online.
    Speaks 10 times more then a SEO tool printout.
    Next thing you need to find out is how much is each customer worth to
    them and how often do they buy.
    Take a restaurant for instance. I'm not making a WSO here so it will be basic.
    Each table = $30 to $40 profit
    Do they like your food? He ain't telling you no.
    So they come back then? "yes once every one or two months."
    Average = $315 a year profit.
    Do they tell their friends? Do you give incentives for them to recommend friends? How many would you think? "maybe one or two"
    Take one, now they have $630 per year profit
    Do their friends recommend friends? " of course."
    Multiply
    $315X 9 = $2835 so if you can get them one customer a month at month
    12 their site will be getting them $34020 without their friends.

    How much are you charging?
    Most offliners rip themselves off buy undercutting themselves.
    When you can show a business in his language that you can add $100 000 to his books
    Charging $30 000 is a breeze.
     
    • Thanks Thanks x 3
    Last edited: Jan 18, 2012
  10. Griller

    Griller BANNED BANNED

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    Great advice, I'm always looking for more input on this.
     
  11. gmjames

    gmjames Junior Member

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    there's always an untapped market
     
  12. jeffnaz

    jeffnaz Registered Member

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    Its hit or miss. Using the "survey" approach will save you the most time and effort spotting which industries will open their wallet.
     
  13. NapsteR

    NapsteR Jr. VIP Jr. VIP

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  14. Griller

    Griller BANNED BANNED

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    Figured I'd bump this as I'm going to be doing some marketing tomorrow.