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What I Learnt About Keyword Research Today

Discussion in 'White Hat SEO' started by anishpdsah1, Aug 6, 2017.

  1. anishpdsah1

    anishpdsah1 BANNED BANNED

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    Hi!

    It's always exciting to share knowledge, and today I want to share something I learned about Keyword Research. With this 4-step process, and I was able to find a keyword for my website that has great potentials to rank.

    Step 1: Analyse Search Volume for Potential Target Terms (Identifying Opportunities for Improvement)

    > Input your website url to SEMRush and look for "organic search positions" for your website.
    > Point out top 10 keywords in terms on Search Volume, your website is already ranking for.

    Step 2: Examine Top Results

    For the listed keywords, look for indicators such as:
    > SERP's with the lack of strong recognisable brand names.
    > Bad EMDs ranking
    > listing with low-quality aesthetics and poor on-page content
    > pages with low-level link competition

    Step 3: Examine backlinks and Traffic Value

    Check for backlinks to the pages shown on SERPs using Mozbar (or any other tool you prefer)

    Step 4: Analyse Competitor Strategies

    Look for anything unique your competitors are doing.


    When you execute all these 4 steps correctly, you should be able to find a keyword for your website that is capable of ranking. This should not take more than 20 minutes.

    Then just create a page round the keyword; the typical "SEO Content". Build some quality contextual backlinks to the page and drive some traffic to it.

    Your ranking for the keyword is sure to increase!

    Special Thanks to:
    http://searchengineland.com/advanced-page-level-keyword-research-279645


    Thank you all!
     
    • Thanks Thanks x 5
  2. Greymist

    Greymist Jr. VIP Jr. VIP

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    Simply nice steps ;)
     
  3. nats

    nats Newbie

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    could someone recommend a tool similar to semrush?
     
  4. randybishop

    randybishop Elite Member

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    Hey thanks for the tip on "organic search positions"!
     
  5. Furious Man

    Furious Man Jr. VIP Jr. VIP

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    Useful and clear tips. Easy to understand.Thanks for sharing
     
  6. MuayThai

    MuayThai Jr. VIP Jr. VIP

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    Thank you.
    What tool do you use for Step 4?
     
  7. darkziosj

    darkziosj Junior Member

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    semrush doesn't give me any information maybe my site is too new? 2 months old.
     
  8. viivii

    viivii Jr. VIP Jr. VIP UnGagged Attendee

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    yeah you probably are not ranked for any kw