At this point, they can do a manual audit of their content.
Assuming they did not get deindexed and assuming that they are still getting some sort of traffic and they still have some semblance of rankings on Google, all is not lost.
They just need to do a manual audit of their content and get back to basics.
What basics am I talking about?
I'm talking about search intent — people enter one set of keywords instead of another to find content online.
You need to zero in on the intent behind the keyword you're targeting.
Is the content you're gonna present to the end user actually useful?
Is it the content they are actually looking for?
So now is the best opportunity to clean up shop, and this means manual editing.
Now does this mean that there's absolutely no space for AI?
No!
You can use AI to assist in content generation, but AI should not replace content generation.
These are two totally different things.
Unfortunately, the March update reminds us that a lot of people simply went crazy, and they automatically believe that they're going to save all this money on writers by simply clicking on a button and having AI do it.
The sloppier you get and the more reckless you are, the easier it is for Google to find you and punish you.
The key here is to learn from the mistakes of others and move on.
Believe me, whenever there's a nuclear strike and a lot of people get knocked out, as tragic as it is, it actually opens up a tremendous amount of opportunities.
Those once high-flying websites used to get a lot of traffic from Google.
That traffic is still gonna come.
You can build better websites to take up traffic that penalized sites used to get.
