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What happens to backlinks for 301 redirects?

Discussion in 'Black Hat SEO' started by The Curator, Mar 31, 2017.

  1. The Curator

    The Curator Senior Member

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    I had a very successful outreach campaign for a client, where they got into some great domains within their niche - the only problem is the site got shutdown because the parent corporation was consolidating publications.

    Now when you go to the site, it redirects to the new site. My question is, what happens to the backlinks earned by my client? Do they disappear? Or are they still there, but rolled up into the new domain that it's being redirected too?

    Appreciate any helpful replies!
     
  2. davids355

    davids355 Jr. VIP Jr. VIP

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    The new domain gets the links. It gets the traffic from the links. And I believe it gets a percentage of the juice from the links.
     
  3. asap1

    asap1 BANNED BANNED

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    They are still there. Backlinks dont "disappear" unless removed.

    If you get the url back you will get all the link juice back.
     
  4. SunnyLeon

    SunnyLeon Jr. VIP Jr. VIP

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    That`s true. A proper 301, that doesn't force multiple redirects or any other missconfigurations, should pass most of the link juice.
     
  5. Wizi Marketing

    Wizi Marketing Jr. VIP Jr. VIP

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    your link juice should pass on to new URL.
     
  6. The Curator

    The Curator Senior Member

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    Not sure if everyone understands this. A site, we recently got a backlink ON, has been bought out and redirected to a new business site. I wanted to know if OUR backlink is still there or not. This isn't my site.

    But from piecing it together I guess my backlink still remains on the old site that's 301'd to a new site...