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What happens if you write for the same kw with 2 different posts?

Discussion in 'Black Hat SEO' started by toughtrasher, Dec 1, 2014.

  1. toughtrasher

    toughtrasher Senior Member

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    Alright guys, this question isn't as dumb as it looks:

    Say your kw was "best (products) of 2014". That article is obviously trying to go for kw "best (products)", just with the added "__ of 2014" at the end for relevancy.

    What if I wanted to make a new article for "best (products) of 2015" because my niche - or most niches for that matter - have products that improve & get better with new editions of those products. What would happen to rankings?

    Also, if you guys don't recommend making an entirely new post (that's different because it's targeting a new set of updated products), I don't think just changing the title of the previous article would be sufficient right? Since as an authority site you want to provide quality, up to date content for your viewers and just replacing "2014" with "2015" while keeping the older products on that same post isn't good quality.

    Note that I want to keep the previous content too, since it was successful in ranking & sold quite a bit :)

    Thanks for help!
     
  2. CyberAlien

    CyberAlien Regular Member

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    If the content is actually going to change, definitely publish a new post. That way you'll be ranking for both 2015 and 2014. Sure, not many people will search for previous years, but there's no point in throwing away old content just because it doesn't get as many searches.
     
  3. SEO Power

    SEO Power Elite Member

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    When you publish a new updated post for 2015, only one out of the two posts will rank for the keyword 'best products' (typically the one with the highest authority, which should be the 2014 post). However, the 2014 post will rank for 'best products of 2014' and the 2015 post for 'best products of 2015'.
     
  4. Aty

    Aty Jr. VIP Jr. VIP

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  5. crazedspyker

    crazedspyker Senior Member

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    You should probably just update the article to 2015. Try to avoid keyword cannibalization whenever you can if you don't want an unexpected visit from panda in the future. A new page won't hurt, but if you make it into a normal practice for all your keywords and do this each year, then it might become an issue (depending on the overall size and authority of your site).