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What happends if you do SEO on unrelated term?

Discussion in 'White Hat SEO' started by finalstep, Dec 8, 2013.

  1. finalstep

    finalstep Newbie

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    I'm just using this as a general example. Lets say a business repairs cameras, but decides to do seo not for camera repair but just for cameras. So clearly most people who search for the term camera are not really looking for what they are offering. Does this have any negative impact?
     
    Last edited: Dec 8, 2013
  2. Aty

    Aty Jr. VIP Jr. VIP

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  3. finalstep

    finalstep Newbie

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    Does bounce rate negatively impact my ranking or quality score? Why is it not recommended?
     
  4. Aty

    Aty Jr. VIP Jr. VIP

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  5. finalstep

    finalstep Newbie

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    What exactly is impacted? From everything I've read it seems Google wants to keep SEO and PPC separate and bounce rate does not impact quality score. Is there something else associated with it?
     
  6. Aty

    Aty Jr. VIP Jr. VIP

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    Believe me, bounce rate DOES impact rankings and quality score too.
     
  7. srinu0812

    srinu0812 Supreme Member

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    The time they stay on their site drastically reduces and it impacts the rankings.
     
  8. Beven

    Beven Elite Member

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    If Google see's people are going on your site and only staying for a few seconds what does that say to them about your content and how to rank your site?
     
  9. ScrapeBoss

    ScrapeBoss Elite Member Premium Member

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    Doing seo for a term not directly related to your core business is not a bad idea and no search engine will discourage that, especially if the site a blog sharing tips on cameras generally. It is really a good way through which a site gets popular before it starts promoting keywords related to its main business.
     
  10. Commoner

    Commoner Power Member

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    In no way can it be related, may I onow the rationale behind this technique unless the website is a dummy backdoor for other websites to rank out in the competitive world. SERPs will not get affected at all but assurance on high bounce rate is obligatory.
     
  11. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    You should think about how google would know the bounce rate in the first place.... If you take out analytics, adsense and all google trackers from your site, how would they know bounce rate?
     
  12. CredibleZephyre

    CredibleZephyre Registered Member

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    in that example camera's really isn't that far off from the main topic. and in this supposed hummingbird world, topics, rather than keywords will be more relevant. So, like many of the people before me said, consider whether the page will answer the searchers question. It will hurt your site if they land on the page and don't find what they were looking for but if you added a camera page to your site that DID answer their question, well then you'd be fine. Probably better than fine.

    But yes, bounce rate affects your rankings. If Google realizes that page isn't fulfilling the users need for the query they used to reach that page, then they are providing a bad product. So they'll start showing other pages that do successfully fulfill their need
     
  13. Biznik

    Biznik Regular Member

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    I am pretty sure they can track when you press the back button to go back to the google search page, after you click on a result.
     
  14. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    That's something I haven't tested. Does the back button set a referrer?
     
  15. parkershown

    parkershown Junior Member

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    I think it can impact, And it is totally wrong- You can not target only ''camara'' while your service is for ''repairing camera'', It can misguide the customers, Google badly hates this.